About the Role
WhatJobs Direct is actively seeking a creative and data-driven Social Media Strategist to join our fully remote marketing team. As a remote-first organization, we empower our employees to work from anywhere, fostering a culture of trust and autonomy. This role is crucial for shaping our online presence, driving community engagement, and amplifying our brand message across all relevant social media platforms. You will be responsible for crafting compelling social media strategies that align with our marketing objectives and resonate with our target audience. If you are a social media guru with a passion for storytelling and a knack for analytics, this remote opportunity is ideal for you.
Key Responsibilities
- Develop, implement, and manage social media strategies to increase brand awareness and engagement.
- Create, curate, and schedule engaging content (text, images, video) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Monitor social media channels for industry trends, relevant conversations, and potential engagement opportunities.
- Respond to comments and customer queries in a timely and professional manner, fostering a positive community environment.
- Analyze social media performance metrics and generate regular reports on key performance indicators (KPIs), providing insights for optimization.
- Collaborate with the marketing team to develop integrated social media campaigns that support broader marketing initiatives.
- Identify and engage with key influencers and brand advocates.
- Stay up-to-date with the latest social media best practices, technologies, and trends.
- Manage social media advertising campaigns, including budget allocation and performance tracking.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4 years of experience in social media management and strategy.
- Proven ability to develop and execute successful social media campaigns.
- Excellent knowledge of major social media platforms and their respective best practices.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong understanding of social media analytics and reporting tools (e.g., native platform analytics, Google Analytics).
- Exceptional written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and manage time effectively in a remote setting.
- A portfolio showcasing successful social media campaigns is a plus.
Benefits
- Attractive annual salary of ZAR.
- Completely remote work position, providing ultimate flexibility.
- Opportunity to shape the social media presence of a reputable company.
- Continuous learning and professional development opportunities.
- A supportive and collaborative remote team environment.
- Chance to work on innovative and impactful digital campaigns.