Social Media & Content Strategist

Placements24; Cape Town; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Remote work flexibility

Professional development allowance

Access to social media tools

Job summary

Placements24 is seeking a creative and strategic Social Media & Content Strategist to support our Cape Town operations remotely. You will craft engaging narratives, manage content calendars, and analyze performance to optimize our social media presence across platforms.

The ideal candidate has 3–5 years of social media experience, strong copywriting, and a keen eye for visuals. This fully remote position offers flexible hours and opportunities to impact a growing lifestyle brand.

Qualifications

• Bachelor's degree or equivalent with strong communications or marketing background.
• Proven ability to craft engaging social content and brand narratives.
• Experience analyzing metrics and translating insights into actions.

Responsibilities

• Develop and execute social media strategies aligned with brand objectives.
• Create, curate and publish content across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Manage a content calendar ensuring consistent, timely posts.
• Monitor trends, updates, and competitor activity to identify opportunities.
• Engage with online communities and respond to audience interactions.
• Analyze performance and provide regular reports with insights.
• Collaborate with design and marketing to ensure brand consistency.
• Identify influencers and brand advocates for partnerships.
• Plan and execute social media advertising campaigns to extend reach.
• Stay updated on emerging tools and best practices.

Skills

Storytelling

Copywriting

Content strategy

Analytics

Communication

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Sprout Social

Hootsuite

Job description

About the Role

Our client, a dynamic lifestyle brand with a strong digital footprint, is seeking a creative and strategic Social Media & Content Strategist to join their team, remotely supporting their **Cape Town** operations. This role is central to crafting and executing engaging content strategies across all social media platforms, driving brand awareness, audience growth, and community engagement. You will be responsible for developing compelling narratives, managing content calendars, and analyzing performance metrics to continuously optimize our social media presence. The ideal candidate is a storyteller at heart, deeply immersed in the latest social media trends and platform best practices, with a keen eye for visually appealing content. This is a fully remote position, offering flexibility and the chance to contribute to a forward-thinking brand from anywhere.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand objectives and marketing goals.
• Create, curate, and manage published content (images, video, written copy) across various social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.).
• Develop and manage a detailed content calendar, ensuring a consistent and timely flow of engaging posts.
• Monitor social media trends, platform updates, and competitor activities to identify new opportunities.
• Engage with our online community, respond to comments and messages, and foster positive brand interactions.
• Analyze social media performance metrics, providing regular reports with insights and recommendations for improvement.
• Collaborate with design and marketing teams to ensure brand consistency and high-quality content output.
• Identify and engage with relevant influencers and brand advocates.
• Develop and implement social media advertising campaigns to reach wider audiences.
• Stay informed about emerging social media tools and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience managing social media platforms and developing content strategies for brands.
• Proven ability to create engaging and visually appealing content for diverse social media channels.
• Excellent copywriting, editing, and proofreading skills.
• Deep understanding of social media algorithms, analytics tools (e.g., native platform insights, Sprout Social, Hootsuite), and community management.
• Experience with social media advertising and campaign management.
• Creative mindset with a strong aesthetic sense.
• Excellent communication and interpersonal skills, crucial for remote collaboration.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• A portfolio showcasing successful social media campaigns and content creation is highly desirable.

Benefits

• Competitive salary based on experience and qualifications.
• Remote work flexibility, allowing you to work from anywhere.
• Opportunity to shape the social media presence of a growing lifestyle brand.
• Annual allowance for professional development and online courses.
• Access to the latest social media management tools.
• Collaborative and creative remote team environment.
• Contribution to a brand that resonates with a modern audience.