About the Role
Our client, an innovative SaaS company, is looking for an experienced and creative Remote Social Media Manager to build and execute a robust social media strategy. This fully remote position requires a proactive individual adept at leveraging social platforms to build brand awareness, drive engagement, and foster community. You will be responsible for content creation, campaign management, social listening, performance analysis, and community interaction across key social channels. The ideal candidate possesses a deep understanding of social media best practices, analytics, and platform trends, with a proven ability to develop engaging content that resonates with target audiences. This is an excellent opportunity to shape the social media presence of a growing tech company from anywhere.
Key Responsibilities
- Develop and implement a comprehensive social media strategy aligned with marketing and business objectives.
- Create, curate, schedule, and publish engaging and relevant content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
- Monitor social media channels for trends, conversations, and brand mentions (social listening).
- Engage with the online community, responding to comments, messages, and inquiries in a timely and professional manner.
- Plan and execute paid social media advertising campaigns to increase reach and engagement.
- Analyze social media performance using analytics tools, providing regular reports on key metrics, insights, and recommendations.
- Collaborate with the marketing, content, and design teams to ensure cohesive brand messaging and visual identity.
- Stay up-to-date with the latest social media trends, platform updates, and best practices.
- Identify opportunities for influencer collaborations and partnerships.
- Manage the social media budget effectively for paid campaigns.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4 years of experience managing social media for brands, preferably in the B2B or SaaS sector.
- Proven ability to develop and execute successful social media strategies that drive engagement and growth.
- Excellent content creation skills, including copywriting and visual storytelling.
- Proficiency with social media management tools (e.g., Sprout Social, Buffer, Hootsuite) and analytics platforms.
- Strong understanding of social media advertising and targeting capabilities.
- Excellent communication, interpersonal, and community management skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Experience with graphic design or video editing tools is a plus.
- Understanding of the broader South African digital marketing landscape.
Benefits
- Fully remote position offering ultimate work flexibility.
- Competitive salary package and performance-based incentives.
- Opportunity to significantly influence a growing SaaS company's brand presence.
- Comprehensive health and wellness benefits.
- Generous annual leave and paid holidays.
- Professional development opportunities and access to online courses.
- A collaborative and supportive virtual team environment.