Remote Senior Retail Marketing Leader

Placements24; Polokwane; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Home office stipend

Health and wellness benefits

Professional development opportunities

Global team collaboration

Job summary

Placements24 is seeking a highly strategic Senior Retail Marketing Manager to lead marketing initiatives for a globally recognized retail brand. This remote position requires crafting brand narratives, driving customer acquisition, and fostering loyalty across channels.

You will oversee budgets, mentor a high-performance remote team, and collaborate across sales, merchandising, product, and e-commerce to ensure alignment with business goals. Strong analytics and ROI focus are essential.

Qualifications

• 8+ years in retail marketing with senior strategic responsibilities.
• Proven success in integrated marketing campaigns and ROI.
• Strong knowledge of digital and traditional marketing.
• Excellent leadership and remote team management.
• Experience with budgets and external agencies.
• Bachelor's in Marketing/Business; MBA is a plus.

Responsibilities

• Develop and implement retail marketing strategies to boost brand awareness and sales.
• Plan and optimize campaigns across digital, social, email, and in-store channels.
• Manage the marketing budget and ROI across campaigns.
• Conduct market research and competitive analysis to identify trends.
• Collaborate with sales, merchandising, product development, and e-commerce.
• Lead and mentor a remote marketing team; ensure consistent brand messaging.
• Measure campaign effectiveness using analytics and reporting.
• Stay updated on retail marketing trends and best practices.
• Engage with external agencies and vendors to support campaigns.

Skills

Strategic marketing leadership

Brand strategy

Campaign management

Digital marketing (SEO/SEM)

Market research & analytics

Budget management

Team leadership

Remote collaboration

Education

Bachelor's degree in Marketing/Business/Communications

MBA (preferred)

Tools

CRM software

Google Analytics

Marketing analytics tools

Job description

Placements24 is seeking a highly strategic Senior Retail Marketing Manager to lead marketing initiatives for a globally recognized retail brand. This remote position requires crafting brand narratives, driving customer acquisition, and fostering loyalty across channels.

You will oversee budgets, mentor a high-performance remote team, and collaborate across sales, merchandising, product, and e-commerce to ensure alignment with business goals. Strong analytics and ROI focus are essential.