Remote Retail Growth Marketing Strategist

Placements24; Randburg; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Professional development

Job summary

Placements24 is seeking a Remote Retail Marketing Specialist to lead multi-channel marketing initiatives for retail products and services. You will craft integrated campaigns, optimize performance with data analytics, and collaborate with product, sales, and design teams to deliver impactful launches from a fully remote setting.

The role requires proven retail marketing experience, strong analytical skills, and proficiency with Google Analytics and email marketing tools.

Qualifications

• Proven experience in retail marketing across digital and traditional channels.
• Ability to develop and execute multi-channel campaigns that drive awareness and sales.
• Strong data interpretation to inform strategy and optimize performance.

Responsibilities

• Develop and implement integrated marketing strategies for retail products and services to drive online and in-store traffic and sales.
• Manage and execute digital marketing campaigns across platforms including social media, email, SEO/SEM, and content marketing.
• Analyze campaign performance, track KPIs, and provide reports with actionable insights.
• Collaborate with product development, sales, and design to ensure cohesive messaging and launches.
• Conduct market research to identify consumer trends and new marketing opportunities.
• Develop and manage the retail marketing budget and resource allocation.
• Create compelling marketing collateral for websites, social posts, newsletters, and promos.
• Stay updated with the latest marketing technologies and best practices in retail.

Skills

Retail marketing

Digital campaigns

Analytics

Copywriting

Project management

Education

Bachelor's degree in Marketing

Business Administration

Tools

Google Analytics

Social media tools

Email marketing software

Job description

Placements24 is seeking a Remote Retail Marketing Specialist to lead multi-channel marketing initiatives for retail products and services. You will craft integrated campaigns, optimize performance with data analytics, and collaborate with product, sales, and design teams to deliver impactful launches from a fully remote setting.

The role requires proven retail marketing experience, strong analytical skills, and proficiency with Google Analytics and email marketing tools.