Remote Senior Product Marketing Manager

Placements24; Mossel Bay; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Health benefits

Generous annual leave

Bonuses and incentives

Professional development opportunities

Job summary

Placements24 seeks a Senior Product Marketing Manager for a fully remote role based in South Africa. You will lead the go-to-market strategy, craft compelling product messaging, and drive market adoption across SaaS offerings.

Collaboration with product, sales, and marketing teams is essential to deliver successful launches and sustained growth. The ideal candidate has 5+ years in product marketing for B2B SaaS, with a proven track record of launches, strong market insights, and excellent

Qualifications

• 5+ years of experience in product marketing within B2B SaaS.
• Proven ability to launch and manage software products.
• Strong messaging, positioning, and go-to-market skills.

Responsibilities

• Develop and drive GTM strategies for new product launches and updates.
• Craft clear product positioning, messaging, and value propositions.
• Conduct market research, competitive analysis, and customer segmentation.

Skills

Go-to-market strategy

Product messaging

B2B SaaS

Education

Bachelor's degree in Marketing/Business

MBA or equivalent

Job description

About the Role

Our client is a globally recognized SaaS company looking for an experienced and highly motivated Senior Product Marketing Manager to join their fully remote team. This role is pivotal in defining and driving the go-to-market strategy for innovative software products. You will be responsible for understanding market dynamics, identifying customer needs, and crafting compelling product positioning and messaging. Working from anywhere in South Africa, you will collaborate closely with product management, sales, and marketing teams to ensure successful product launches and sustained market adoption. This is a unique opportunity to shape the narrative of cutting-edge technology solutions and contribute directly to the company's growth trajectory. We are seeking a strategic thinker with a passion for technology and a proven ability to translate complex product features into tangible customer benefits. The remote-first culture ensures flexibility and autonomy for all team members.

Key Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements.
• Craft clear and compelling product positioning, messaging, and value propositions.
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities and inform strategy.
• Create sales enablement materials, including datasheets, presentations, battlecards, and demo scripts.
• Collaborate with product management to define product roadmaps and feature prioritization based on market insights.
• Develop and execute marketing campaigns to drive product awareness, adoption, and demand generation.
• Train and enable sales teams on product features, benefits, and competitive differentiators.
• Act as a subject matter expert for the product, both internally and externally.
• Monitor product performance and market feedback, iterating on strategies as needed.
• Engage with customers and partners to gather feedback and build advocacy.

Requirements

• Minimum of 5 years of experience in product marketing, preferably within the B2B SaaS industry.
• Proven track record of successfully launching and managing software products.
• Strong understanding of SaaS market dynamics, competitive landscapes, and customer needs.
• Excellent messaging and storytelling skills, with the ability to translate technical features into business benefits.
• Proficiency in market research, competitive analysis, and customer segmentation techniques.
• Experience creating sales enablement materials and marketing collateral.
• Strong collaboration and communication skills, with the ability to influence cross-functional teams.
• Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus.
• Demonstrated ability to work independently and manage multiple priorities in a remote setting.

Benefits

This role offers a highly competitive salary, comprehensive health and wellness benefits, and significant opportunities for professional growth in a globally recognized company. As a remote position, it provides unparalleled flexibility and work-life balance. Employees receive a generous annual leave allowance, performance-based bonuses, and access to continuous learning and development programs. The company fosters a collaborative and supportive remote culture, with regular virtual team-building events and opportunities for virtual networking. Join a forward-thinking organization that values innovation, impact, and employee well-being. This is a prime opportunity for a driven professional looking to advance their career in product marketing.