Product Marketing Manager

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work opportunity

Health, dental, and vision insurance

Career development

Job summary

Placements24 is seeking an accomplished Product Marketing Manager to drive go-to-market strategies for innovative products in a fast-paced, tech-driven environment. You'll define product value propositions, messaging, and enablement across product, sales, and marketing teams.

You will collaborate with product management and sales to influence roadmaps and launch campaigns, delivering growth and market adoption while working in a fully remote setup.

Qualifications

• 5+ years in product marketing or related role.
• Proven success in launching products and driving market adoption.
• Strong understanding of market analysis and persuasive messaging.

Responsibilities

• Develop and execute go-to-market strategies for new and existing products.
• Craft positioning and messaging that articulate value propositions.
• Create sales enablement materials, including presentations and battlecards.
• Conduct market research, competitive analysis, and customer segmentation.
• Collaborate with product management to influence roadmaps based on market insights.
• Partner with marketing on demand generation campaigns and launches.

Skills

Go-to-market strategy

Product marketing

Market research

Messaging

Sales enablement

Remote collaboration

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Job description

About the Role

Our client is seeking an accomplished Product Marketing Manager to drive the go-to-market strategy for their innovative products. This role is fully remote, allowing you to contribute your expertise from anywhere. You will be responsible for understanding the market, defining the product's value proposition, and developing compelling messaging that resonates with target customers. Your insights will guide product development, sales enablement, and marketing campaigns to ensure successful product launches and sustained growth. You will collaborate extensively with product management, sales, and marketing teams to bring products to market effectively and achieve business objectives in a fast-paced, tech-driven environment.

Key Responsibilities

• Develop and execute comprehensive go-to-market strategies for new and existing products.
• Craft compelling product positioning and messaging that clearly articulates value propositions.
• Create sales enablement materials, including presentations, datasheets, and competitive battlecards.
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities.
• Collaborate with product management to influence product roadmaps based on market insights.
• Partner with marketing teams on demand generation campaigns and launch activities.

Requirements

• Proven experience as a Product Marketing Manager or in a similar product marketing role.
• Demonstrated success in launching products and driving market adoption.
• Strong understanding of product marketing principles, market analysis, and competitive intelligence.
• Excellent written and verbal communication skills, with the ability to create persuasive messaging.
• Experience working in a remote or distributed team environment.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work opportunity, offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and career advancement.
• Engage with cutting-edge products and drive market success.