Remote Search Marketing Lead: Paid Media for B2B Growth

Blacksmith Agency LLC; Randburg; Remote; ZAR 420,000 - 720,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Search Marketing Manager to own paid media for B2B and growing-brand clients. You will set targeting, budgets, roadmap, and the client narrative when asked for why.

You are the strategic voice at the table and you make the calls. You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation, bidding, targeting and testing, and oversee conversion tracking with GA4, Tag Manager and platform pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA/pipeline improvements.
• Experience managing multiple clients in an agency.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget calls, bidding, targeting and creative testing.
• Develop 90-day and quarterly roadmaps for each client and communicate storytelling of numbers.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

Client calls

Tools

GA4

Tag Manager

Advertising Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Search Marketing Manager to own paid media for B2B and growing-brand clients. You will set targeting, budgets, roadmap, and the client narrative when asked for why.

You are the strategic voice at the table and you make the calls. You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation, bidding, targeting and testing, and oversee conversion tracking with GA4, Tag Manager and platform pixels.