Remote ROI-Driven Performance Marketing Specialist

Placements24; Richards Bay; Híbrido; ZAR 350.000 - 600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Medical benefits (example)

Retirement benefits

Annual leave

Descripción de la vacante

Placements24 is seeking a data-driven Performance Marketing Specialist to design, implement, and optimize paid campaigns across Google Ads, Facebook Ads and other PPC channels. This remote role focuses on driving customer acquisition and revenue growth through rigorous A/B testing, budget management, and data analysis using Google Analytics.

You will collaborate with content and design teams and stay ahead of trends to maximize ROI.

Formación

• Bachelor's degree in Marketing, Economics, Statistics or related quantitative field.
• Minimum of 3 years of hands-on performance marketing experience.
• Proficient in Google Ads, Facebook Ads and other PPC platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Experience with A/B testing methodologies and tools.

Responsabilidades

• Develop and execute performance marketing strategies across channels like Google Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms.
• Manage and optimize paid search and social media campaigns to maximize conversions and ROI.
• Conduct keyword research, audience targeting, and bid management to improve campaign efficiency.
• A/B test ad creatives, landing pages, and targeting parameters to identify best-performing elements.
• Monitor campaign performance daily, analyze data using tools like Google Analytics, and provide detailed reports with actionable insights.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with content and design teams to develop compelling ad copy and landing page experiences.
• Manage marketing budgets effectively to ensure optimal allocation of resources.
• Identify new opportunities for growth and efficiency in paid media.

Conocimientos

PPC

Analytics

SEO

Remote work

Educación

Bachelor's degree in Marketing, Economics, Statistics or related field

Herramientas

Google Analytics

A/B testing tools

Marketing automation platforms

Descripción del empleo

Placements24 is seeking a data-driven Performance Marketing Specialist to design, implement, and optimize paid campaigns across Google Ads, Facebook Ads and other PPC channels. This remote role focuses on driving customer acquisition and revenue growth through rigorous A/B testing, budget management, and data analysis using Google Analytics.

You will collaborate with content and design teams and stay ahead of trends to maximize ROI.