Remote ROI-Driven Performance Marketing Analyst

Placements24; Mossel Bay; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development

Fully remote

Job summary

Placements24 is seeking a highly analytical Performance Marketing Analyst to optimize digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and more, from a fully remote setup.

You will monitor metrics, run A/B tests, manage budgets, and deliver actionable insights to improve ROI for a global brand. Strong data skills with GA, Excel, and Tableau are essential, along with excellent communication and the ability to work independently from home.

Qualifications

• Bachelor's degree in a quantitative field or marketing.
• Proven experience with paid campaigns across major platforms.
• Strong analytics, data visualization, and reporting skills.
• Experience with GA, Excel, and Tableau is required.
• Remote work capability and self-motivation.

Responsibilities

• Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other channels.
• Monitor performance daily, analyze CTR, CPC, CPA, ROAS, and conversions.
• Run A/B tests on creatives, landing pages, and targeting parameters.
• Provide deep-dive campaign data insights and strategic recommendations.
• Generate regular performance reports and align with marketing objectives.
• Collaborate with marketing to ensure KPI achievement and ROI optimization.
• Stay updated on trends and best practices in performance marketing.
• Manage and allocate advertising budgets to maximize impact.
• Work with Creative to develop compelling ad copy and visuals.

Skills

Campaign analytics

Data visualization

GA/Analytics tools

A/B testing

Budget management

Remote work

Education

Bachelor's degree in Marketing/Statistics/Economics/Math

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Excel

Tableau

Job description

Placements24 is seeking a highly analytical Performance Marketing Analyst to optimize digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and more, from a fully remote setup.

You will monitor metrics, run A/B tests, manage budgets, and deliver actionable insights to improve ROI for a global brand. Strong data skills with GA, Excel, and Tableau are essential, along with excellent communication and the ability to work independently from home.