Remote Performance Marketing Strategist | Growth & ROI

Placements24; Durban; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Performance incentives

Health insurance

Paid time off

Training budget

Remote-friendly

Job summary

Placements24 is seeking a highly analytical Performance Marketing Specialist to join their remote team. You will plan, execute, and optimize paid campaigns across Google, Facebook, LinkedIn, and more to drive CAC, ROAS, and conversions from a home office.

The ideal candidate has a strong quantitative background, 3+ years in performance marketing, and proven budget management for search and social campaigns.

Qualifications

• Bachelor’s degree in Marketing, Economics, Statistics, or related quantitative field.
• Minimum 3 years hands-on experience in performance marketing.
• Experience managing significant budgets for paid search and social campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager and other relevant platforms.
• Strong analytical skills and ability to derive insights from data.
• Experience with A/B testing methodologies and CRO principles.

Responsibilities

• Plan, implement, and manage paid digital marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other channels.
• Conduct keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
• Monitor campaign performance daily and optimize bids, budgets, and creatives for KPIs.
• Analyze campaign data, interpret trends, and generate actionable reports.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters to improve ROAS.
• Collaborate with content and design teams to develop compelling ad copy and visuals.
• Stay up-to-date with trends and best practices in performance marketing.
• Manage marketing budgets and ensure efficient spend across all paid channels.
• Identify new opportunities for growth and experimentation within paid media.

Skills

Analytical skills

Data-driven decisions

Remote communication

Education

Bachelor's degree in Marketing, Economics, Statistics, or related quantitative field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

Placements24 is seeking a highly analytical Performance Marketing Specialist to join their remote team. You will plan, execute, and optimize paid campaigns across Google, Facebook, LinkedIn, and more to drive CAC, ROAS, and conversions from a home office.

The ideal candidate has a strong quantitative background, 3+ years in performance marketing, and proven budget management for search and social campaigns.