Remote Performance Marketing Lead: Data-Driven Growth

Placements24; Cape Town; Hybrid; ZAR 1,482,000 - 2,305,000; Full time

Job summary

Placements24 is seeking a data-driven Remote Performance Marketing Manager to lead paid media initiatives for a global e-commerce brand. You will shape strategies, manage substantial budgets, and optimize campaigns across search, social, display, and affiliates from a remote location.

The role requires 6+ years in performance marketing, expert use of Google Ads, Facebook/LinkedIn Ads, and strong analytics with Google Analytics and Adobe Analytics.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field.
• Minimum 6 years of performance marketing experience with paid media.
• Proven track record managing large-scale paid campaigns and achieving growth targets.
• Expert proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other platforms.
• Strong analytical skills using Google Analytics/Adobe Analytics and advanced Excel/SQL.
• Experience with attribution modeling and MMM is desirable.
• Excellent communication and presentation skills; remote work capability.

Responsibilities

• Develop and oversee performance marketing strategies across paid search, paid social, display, and affiliate channels.
• Manage large advertising budgets and optimize allocation for ROI and acquisition targets.
• Lead A/B testing and CRO initiatives to improve campaign performance.
• Analyze campaign data, website analytics, and customer behavior for insights.
• Create and manage ad creatives, landing pages, and messaging.
• Collaborate with analytics, creative, and product teams for cohesive execution.
• Stay updated on trends and technologies in performance marketing.
• Prepare and present regular performance reports to senior management.

Skills

Paid media management

Data analysis

A/B testing

Campaign optimization

Communication

Education

Bachelor's degree in Marketing/Business/Economics

Master's degree

Tools

Google Analytics

Adobe Analytics

Excel

SQL

Job description

Placements24 is seeking a data-driven Remote Performance Marketing Manager to lead paid media initiatives for a global e-commerce brand. You will shape strategies, manage substantial budgets, and optimize campaigns across search, social, display, and affiliates from a remote location.

The role requires 6+ years in performance marketing, expert use of Google Ads, Facebook/LinkedIn Ads, and strong analytics with Google Analytics and Adobe Analytics.