Remote PPC Manager – Multifamily Growth & ROAS

Blacksmith Agency LLC; Cape Town; Remote; ZAR 995,000 - 1,493,000; Full time

Job summary

Blacksmith Agency, an AI-first digital agency, seeks a PPC Manager, Multifamily to own paid media for a book of multifamily clients. You will lead targeting, budgeting, roadmap, and narrative for client calls, acting as the strategic voice and decision-maker.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize bidding and testing, and ensure accurate conversion tracking with GA4, Tag Manager, and platform pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record moving ROAS, CPA, or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, and creative testing; know when to kill a campaign.
• Perform conversion tracking and attribution using GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and explain the numbers.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta

ROAS optimization

CPA optimization

Agency experience

English (US clients)

Multifamily/ multi-location experience

Tools

GA4

Tag Manager

Platform pixels

Job description

Blacksmith Agency, an AI-first digital agency, seeks a PPC Manager, Multifamily to own paid media for a book of multifamily clients. You will lead targeting, budgeting, roadmap, and narrative for client calls, acting as the strategic voice and decision-maker.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize bidding and testing, and ensure accurate conversion tracking with GA4, Tag Manager, and platform pixels.