Remote PPC Manager: Multifamily Campaigns & ROAS Growth

Blacksmith Agency LLC; Durban; Remote; ZAR 350,000 - 700,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring a PPC Manager, Multifamily who will own paid media for multifamily clients across Google Ads, Meta, LinkedIn and Microsoft Ads. You will steer budgets, bidding, targeting and testing, and articulate the numbers behind your decisions on client calls.

You bring 3+ years in Google Ads and Meta, a proven ROAS/CPA track record, and agency experience managing multiple accounts.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements across clients.
• Agency experience managing multiple client accounts.
• Fluent English when communicating with US clients.
• Experience with multi-location or multifamily businesses is a plus.

Responsibilities

• Own paid media for multifamily clients across major platforms.
• Plan budgets, bids, targeting, and testing; know when to pause.
• Set up conversion tracking with GA4, Tag Manager, and pixels.
• Develop 90-day and quarterly client roadmaps and report outcomes.
• Drive account growth through retention, upselling, and long-term relationships.

Skills

ROAS optimization

Agency experience

US client communication

Multifamily experience

Campaign management

Tools

Google Ads

Meta

LinkedIn

Microsoft Ads

GA4

Tag Manager

Job description

Blacksmith Agency is an AI-first digital agency hiring a PPC Manager, Multifamily who will own paid media for multifamily clients across Google Ads, Meta, LinkedIn and Microsoft Ads. You will steer budgets, bidding, targeting and testing, and articulate the numbers behind your decisions on client calls.

You bring 3+ years in Google Ads and Meta, a proven ROAS/CPA track record, and agency experience managing multiple accounts.