Remote PPC Growth Lead — B2B Paid Media Strategist

Blacksmith Agency LLC; South Africa; Remote; ZAR 1,161,000 - 1,824,000; Full time

Job summary

Blacksmith Agency is a AI-first digital agency seeking a PPC Manager to own paid media for B2B and growing-brand clients. You will set targeting, budgets, roadmaps and narrative for client questions, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with a focus on ROAS and pipeline growth, while ensuring accurate attribution and clear storytelling during client calls.

Qualifications

• 3+ years hands-on experience with Google Ads and Meta platforms.
• Proven track record of improving ROAS/CPA for multiple clients.
• Agency experience handling several clients simultaneously.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads across client accounts.
• Manage budgets, bidding, targeting, and creative testing; know when to kill a campaign.
• Set up conversion tracking with GA4, tag manager, and platform pixels for accurate attribution.
• Develop 90-day and quarterly roadmaps; explain performance stories on calls.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Campaign optimization

Budget management

ROAS improvement

Client communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is a AI-first digital agency seeking a PPC Manager to own paid media for B2B and growing-brand clients. You will set targeting, budgets, roadmaps and narrative for client questions, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with a focus on ROAS and pipeline growth, while ensuring accurate attribution and clear storytelling during client calls.