Remote Performance Marketing Lead, E-commerce Growth

Placements24; Upington; Hybrid; ZAR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Remote work

Performance bonuses

Health benefits

Career development

Job summary

Placements24 is seeking a highly skilled Performance Marketing Lead for a fully remote role. The position focuses on driving growth through paid channels, optimizing ROAS, CPA, and LTV, and leading data-driven strategies across search, social, display, and affiliate programs.

The ideal candidate will have 6+ years in performance marketing, deep knowledge of Google Ads and Meta Ads Manager, strong analytics, and leadership capabilities.

Qualifications

• 6+ years in performance marketing with e-commerce focus.
• Proven budget management and ROI growth.
• Expert in Google Ads and Meta Ads Manager.
• Strong analytics, CRO, and attribution skills.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Develop and manage performance marketing strategies across paid search, paid social, display, and affiliate channels.
• Optimize budgets to achieve KPIs like ROAS, CPA, and LTV.
• Analyze campaign performance to identify trends and improvement opportunities.
• Lead A/B testing for ad creatives, targeting, landing pages, and bidding strategies.
• Manage relationships with advertising platforms and affiliate partners.
• Collaborate with ecommerce and creative teams to optimize customer journey.
• Stay ahead of industry trends and new technologies in performance marketing.
• Provide strategic recommendations for budget allocation and channel mix.
• Mentor junior marketing team members on best practices.

Skills

Performance marketing

Google Ads

Meta Ads Manager

Analytics

Affiliate marketing

Leadership

CRO

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Job description

Placements24 is seeking a highly skilled Performance Marketing Lead for a fully remote role. The position focuses on driving growth through paid channels, optimizing ROAS, CPA, and LTV, and leading data-driven strategies across search, social, display, and affiliate programs.

The ideal candidate will have 6+ years in performance marketing, deep knowledge of Google Ads and Meta Ads Manager, strong analytics, and leadership capabilities.