Remote Paid Ads Specialist—Data-Driven Growth

Placements24; Upington; Hybrid; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary + bonuses

Fully remote work arrangement

Health, dental, and vision insurance

Access to advanced advertising tools &

Professional development opportunities

Collaborative remote culture

Job summary

Placements24 is seeking a Digital Advertising Specialist to plan, execute, and optimize paid campaigns across Google Ads, Facebook/Instagram, and LinkedIn. This remote role focuses on driving traffic, leads, and conversions while managing budgets and audience targeting.

You’ll analyze performance data, run A/B tests, and collaborate with content/design teams to ensure effective creatives and ROI-driven results. Certification in Google Ads or Facebook Blueprint is desirable.

Qualifications

• Proven experience managing paid digital advertising campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major platforms.
• Proficiency with analytics tools like Google Analytics to track performance.
• Strong analytical skills to interpret data and drive optimization strategies.
• Excellent understanding of A/B testing and CRO principles.
• Certifications in Google Ads and/or Facebook Blueprint are desirable.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms (Google Ads, Facebook/Instagram, LinkedIn).
• Conduct keyword research, audience targeting, and campaign setup to maximize ROI.
• Monitor performance daily and adjust bids, budgets, targeting, and creative elements.
• Analyze data and provide reports with insights and optimization recommendations.
• Stay updated on trends and best practices in digital advertising.
• Collaborate with content and design teams to ensure compelling ad creatives.

Skills

Paid advertising

Google Ads

Facebook Ads Manager

Analytics

Data analysis

A/B testing

CRO

Certifications

Tools

Google Analytics

Job description

Placements24 is seeking a Digital Advertising Specialist to plan, execute, and optimize paid campaigns across Google Ads, Facebook/Instagram, and LinkedIn. This remote role focuses on driving traffic, leads, and conversions while managing budgets and audience targeting.

You’ll analyze performance data, run A/B tests, and collaborate with content/design teams to ensure effective creatives and ROI-driven results. Certification in Google Ads or Facebook Blueprint is desirable.