Growth-Focused Performance Marketing Expert (Remote)
Placements24
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Benefits offered by this job
Job summary
Placements24 is seeking a highly analytical Performance Marketing Specialist to optimize online campaigns remotely. You will manage paid search and paid social, track key metrics, and implement data-driven strategies to maximize ROI across channels.
The role emphasizes planning, testing, and scaling campaigns, writing compelling ad copies, conducting A/B tests, and providing detailed performance reports to guide future marketing strategy.
Qualifications
- Proven experience in performance marketing and paid campaigns.
- Strong knowledge of PPC platforms and paid social advertising.
- Proficiency with analytics tools for campaign tracking and analysis.
- Data-driven with strong problem-solving and copywriting skills.
- Bachelor's degree in Marketing, Business, Economics or related field.
Responsibilities
- Plan, execute, and optimize paid campaigns across Google/Facebook/LinkedIn and other channels.
- Conduct keyword research, audience segmentation, and targeting to maximize reach and conversions.
- Monitor performance daily, analyze CPA/ROAS/CTR, and adjust campaigns accordingly.
- Develop compelling ad copy and creatives and run A/B tests for improvement.
- Manage budgets, generate detailed performance reports, and inform strategy.
Skills
Education
Tools
Job description
Placements24 is seeking a highly analytical Performance Marketing Specialist to optimize online campaigns remotely. You will manage paid search and paid social, track key metrics, and implement data-driven strategies to maximize ROI across channels.
The role emphasizes planning, testing, and scaling campaigns, writing compelling ad copies, conducting A/B tests, and providing detailed performance reports to guide future marketing strategy.
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