Remote Data-Driven Performance Marketing Lead

Placements24; Polokwane; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Annual bonus

Professional development

Global team

Job summary

Placements24 is seeking a results-driven Performance Marketing Specialist to join a remote-first, globally distributed team. You will plan and optimize paid campaigns across Google, social platforms, and display networks to acquire customers and hit KPIs.

You have a minimum of four years in performance marketing, strong analytics with Google Analytics, and a proven track record managing sizable budgets with measurable ROI.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 4 years of hands-on performance marketing and paid advertising.
• Proven track record managing paid campaigns with substantial budgets and measurable ROI.
• Expertise in Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytics using Google Analytics and data analysis tools.
• Solid understanding of CRO and conversion optimization principles.

Responsibilities

• Plan, execute, and optimize paid campaigns across channels (Google, Facebook, LinkedIn, display).
• Conduct keyword research, audience segmentation, and bid management.
• Monitor performance and generate reports on CPA, ROAS, CTR, and conversions.
• AB test creatives, landing pages, and targeting strategies.
• Collaborate with content and design teams to develop compelling ads.
• Stay up-to-date with industry trends and best practices in performance marketing.

Skills

Paid advertising

Data analysis

Bid management

A/B testing

CRO

Campaign optimization

Reporting

Education

Bachelor's degree (Marketing/Economics/Statistics)

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

Placements24 is seeking a results-driven Performance Marketing Specialist to join a remote-first, globally distributed team. You will plan and optimize paid campaigns across Google, social platforms, and display networks to acquire customers and hit KPIs.

You have a minimum of four years in performance marketing, strong analytics with Google Analytics, and a proven track record managing sizable budgets with measurable ROI.