Remote Data-Driven E-commerce Marketing Specialist

Placements24; Pretoria; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Professional development opportunities

Job summary

Placements24 is seeking an E-commerce Marketing Specialist to drive online sales and customer engagement from a remote setup. The role emphasizes data-driven campaigns across social media and SEO/SEM, with responsibilities spanning campaign optimization, analytics, and cross-functional collaboration.

You will develop and execute paid campaigns on Facebook, Instagram, and Google, optimize SEO, analyze performance metrics, and manage email programs to retain customers.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 2–3 years of digital marketing experience with e-commerce focus.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Strong analytical skills and ability to translate data into actionable strategies.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns on social media and search engines.
• Implement SEO best practices to improve organic rankings and drive traffic.
• Analyze campaign performance data, website analytics, and sales metrics to identify trends and opportunities.
• Develop and manage email marketing campaigns to nurture leads and retention.
• Collaborate with content team to ensure alignment with brand messaging and campaign objectives.
• Stay updated on digital marketing trends and algorithm changes affecting e-commerce.

Skills

Digital marketing

Analytics

Social media ads

SEM/SEO

Google Analytics

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

SEO tools

Job description

Placements24 is seeking an E-commerce Marketing Specialist to drive online sales and customer engagement from a remote setup. The role emphasizes data-driven campaigns across social media and SEO/SEM, with responsibilities spanning campaign optimization, analytics, and cross-functional collaboration.

You will develop and execute paid campaigns on Facebook, Instagram, and Google, optimize SEO, analyze performance metrics, and manage email programs to retain customers.