Digital Advertising Specialist

Placements24; Upington; Hybrid; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary + bonuses

Fully remote work arrangement

Health, dental, and vision insurance

Access to advanced advertising tools &

Professional development opportunities

Collaborative remote culture

Job summary

Placements24 is seeking a Digital Advertising Specialist to plan, execute, and optimize paid campaigns across Google Ads, Facebook/Instagram, and LinkedIn. This remote role focuses on driving traffic, leads, and conversions while managing budgets and audience targeting.

You’ll analyze performance data, run A/B tests, and collaborate with content/design teams to ensure effective creatives and ROI-driven results. Certification in Google Ads or Facebook Blueprint is desirable.

Qualifications

• Proven experience managing paid digital advertising campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major platforms.
• Proficiency with analytics tools like Google Analytics to track performance.
• Strong analytical skills to interpret data and drive optimization strategies.
• Excellent understanding of A/B testing and CRO principles.
• Certifications in Google Ads and/or Facebook Blueprint are desirable.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms (Google Ads, Facebook/Instagram, LinkedIn).
• Conduct keyword research, audience targeting, and campaign setup to maximize ROI.
• Monitor performance daily and adjust bids, budgets, targeting, and creative elements.
• Analyze data and provide reports with insights and optimization recommendations.
• Stay updated on trends and best practices in digital advertising.
• Collaborate with content and design teams to ensure compelling ad creatives.

Skills

Paid advertising

Google Ads

Facebook Ads Manager

Analytics

Data analysis

A/B testing

CRO

Certifications

Tools

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Digital Advertising Specialist to join their team, supporting their marketing efforts remotely. This role will focus on planning, executing, and optimizing paid advertising campaigns across various digital channels, including search engines, social media, and display networks. You will be responsible for managing ad budgets, targeting the right audiences, and driving measurable results like website traffic, lead generation, and conversions. This is an excellent opportunity for a data-driven marketer to make a significant impact in a remote work setting, contributing directly to client acquisition and revenue growth.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Conduct keyword research, audience targeting, and campaign setup to maximize ad performance and ROI.
• Monitor campaign performance daily, making data-driven adjustments to bids, budgets, targeting, and creative elements.
• Analyze campaign data and provide regular reports on key metrics, insights, and recommendations for optimization.
• Stay up-to-date with the latest trends and best practices in digital advertising and platform changes.
• Collaborate with content and design teams to ensure ad creatives are compelling and aligned with campaign goals.

Requirements

• Proven experience managing paid digital advertising campaigns, with a strong portfolio of successful campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency in using analytics tools like Google Analytics to track and measure campaign performance.
• Strong analytical skills and the ability to interpret complex data to drive optimization strategies.
• Excellent understanding of A/B testing and conversion rate optimization (CRO) principles.
• Certification in Google Ads and/or Facebook Blueprint is highly desirable.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Access to advanced advertising tools and continuous professional development.
• A collaborative and results-driven remote work culture.