Remote Marketing Data Analyst: Drive Campaign Insights

Placements24; Vereeniging; Hybrid; ZAR 300,000 - 600,000; Full time

Job summary

Placements24 is seeking a Marketing Data Analyst to drive data-driven marketing decisions from a remote location. The role focuses on analyzing campaign performance, customer behavior, and market trends to optimize strategies and growth.

You will deliver actionable insights, build dashboards, and support marketing initiatives across channels. The ideal candidate brings strong data skills, statistical know-how, and the ability to communicate complex findings to both technical and non-technical

Qualifications

• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics or related quantitative field.
• Strong proficiency in SQL, Python, or R for data analysis.
• Experience with web analytics and marketing platforms is a plus.
• Ability to communicate insights to technical and non-technical audiences.

Responsibilities

• Collect, clean, and analyze large datasets from marketing channels.
• Develop dashboards and reports to track core KPIs and campaign performance.
• Identify trends and insights to inform strategic marketing decisions.
• Perform A/B tests and other experiments to optimize campaigns.
• Build predictive models to forecast outcomes and customer behavior.
• Collaborate with marketing to define data needs and support campaigns.
• Present findings clearly to stakeholders; ensure data accuracy across sources.
• Stay updated on new tools and techniques in marketing analytics.

Job description

Placements24 is seeking a Marketing Data Analyst to drive data-driven marketing decisions from a remote location. The role focuses on analyzing campaign performance, customer behavior, and market trends to optimize strategies and growth.

You will deliver actionable insights, build dashboards, and support marketing initiatives across channels. The ideal candidate brings strong data skills, statistical know-how, and the ability to communicate complex findings to both technical and non-technical