Remote Growth & Performance Marketing Analyst

Placements24

Pretoria

Hybrid

ZAR 350,000 - 550,000

Full time

4 days ago

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Benefits offered by this job

Health insurance

Retirement plan

Professional development courses

Remote-friendly company culture

Job summary

Placements24 is seeking a Remote Performance Marketing Analyst to join our fast-growing online retail team. You will analyze the performance of digital campaigns across Google Ads, paid social, and display, and provide actionable insights to optimize ROI.

The ideal candidate is data-driven with 3+ years in performance marketing, proficient in Google Analytics, Excel, and data visualization tools. This fully remote role offers flexibility and growth opportunities.

Qualifications

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related quantitative field.
Minimum of 3 years of experience in performance marketing, digital analytics, or a related analytical role.
Proficiency in Google Analytics is essential.
Experience with paid media platforms (Google Ads, Facebook Ads Manager) and an understanding of their reporting capabilities.
Strong analytical skills with the ability to interpret complex data sets and present findings clearly.
Advanced proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
Familiarity with data visualization tools (Tableau, Power BI) is a plus.
Excellent communication and presentation skills, with the ability to explain technical data to non-technical audiences.
Self-motivated, detail-oriented, and able to work independently in a remote setting.
Experience in e-commerce performance marketing is highly desirable.

Responsibilities

Monitor, analyze, and report on the performance of paid digital marketing campaigns across platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
Develop and maintain dashboards to track KPIs related to campaign effectiveness, CAC, ROAS, and conversion rates.
Conduct in-depth analysis of campaign data to identify trends, insights, and areas for optimization.
Provide actionable recommendations to improve campaign targeting, bidding strategies, ad creative, and landing page performance.
Perform A/B testing on ad creatives, landing pages, and targeting parameters to maximize campaign efficiency.
Collaborate with marketing managers and channel specialists to set campaign goals and benchmarks.
Research and identify new audience segments and opportunities for campaign expansion.
Stay up-to-date with latest trends in performance marketing and digital analytics.
Build and maintain strong relationships with external advertising platforms and agencies.
Contribute to strategic planning of digital marketing efforts based on performance data.