Remote Marketing Automation Specialist for Growth

Placements24; Kempton Park; Remote; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Competitive salary

Remote-friendly work environment

Medical aid and retirement planning

Professional development opportunities

Job summary

Placements24 is seeking a talented Marketing Automation Specialist to join our remote marketing team. Lead the design and execution of automated workflows to boost engagement and lead generation.

You will manage campaigns, nurture programs, and segmentation across platforms like HubSpot, Marketo, or Pardot, ensuring data-driven decisions and strong collaboration with content and CRM teams.

Qualifications

• Bachelor's degree in Marketing, Digital Communications, or related field.
• 3+ years of experience in marketing automation, campaign management, and email marketing.
• Hands-on experience with at least one major marketing automation platform (HubSpot, Marketo, Pardot, ActiveCampaign).
• Strong understanding of lead scoring, lead nurturing, and customer journey mapping.
• Proficiency in data analysis and reporting using Google Analytics.
• HTML/CSS for email template customization.
• Familiarity with CRM systems (Salesforce) and integrations with marketing tools.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a remote setting.

Responsibilities

• Design, implement, and manage marketing automation campaigns and workflows using platforms like HubSpot, Marketo, or Pardot.
• Develop lead nurturing programs, email marketing campaigns, and automated customer journeys.
• Segment customer databases and build targeted lists for various marketing initiatives.
• Monitor and analyze performance of marketing automation campaigns and report on key metrics (open rates, CTR, conversions, ROI).
• Collaborate with content team to align messaging with automated campaigns.
• Integrate marketing automation platforms with CRM and other systems for seamless data flow.
• Conduct A/B testing to optimize campaign performance.
• Maintain data hygiene and ensure compliance with data privacy regulations (e.g., POPIA).
• Provide training and support to marketing colleagues on best practices.
• Stay updated on trends and technologies in marketing automation.

Skills

Marketing automation

Campaign management

Email marketing

Lead scoring

Lead nurturing

Customer journey mapping

Data analysis

Google Analytics

HTML/CSS

CRM integration

Remote collaboration

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Marketo

Pardot

ActiveCampaign

Google Analytics

Job description

Placements24 is seeking a talented Marketing Automation Specialist to join our remote marketing team. Lead the design and execution of automated workflows to boost engagement and lead generation.

You will manage campaigns, nurture programs, and segmentation across platforms like HubSpot, Marketo, or Pardot, ensuring data-driven decisions and strong collaboration with content and CRM teams.