Remote Lead E-commerce Content Strategist

Placements24; Stellenbosch; Remote; ZAR 1,667,000 - 3,001,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Comprehensive benefits

Career growth opportunities

Job summary

Placements24 seeks a remote Lead E-commerce Content Strategist to shape and execute a data-driven content vision across website copy, product descriptions, blogs, social media, and email campaigns. This role demands strategic thinking, SEO expertise, and a track record of driving engagement and sales.

You will lead a creative team of editors and copywriters, collaborate with marketing, product, and design, and manage editorial calendars, style guides, and budgets while staying ahead of content

Qualifications

• Minimum 6 years in content strategy, marketing, or digital copywriting with e-commerce focus.
• Proven ability to drive measurable results through content initiatives.
• Strong SEO, keyword research, and content optimization experience.
• Excellent writing, editing, and brand voice skills.

Responsibilities

• Develop and execute a data-driven content strategy aligned with e-commerce goals.
• Create, edit, and oversee SEO-optimized content for all digital channels.
• Manage editorial calendar and ensure timely delivery across platforms.
• Conduct keyword research and competitive analysis to identify opportunities.
• Collaborate with marketing, product, and design teams for consistency.
• Analyze content performance, measure ROI, and iterate on strategies.
• Lead and mentor content creators, editors, and copywriters.
• Develop and maintain content style guides and best practices.
• Stay abreast of content marketing, SEO, and e-commerce trends.
• Manage content budgets and resource allocation.

Skills

Content strategy

SEO

Content marketing

Copywriting

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

Google Analytics

CMS (Content Management Systems)

Job description

About the Role

Our client, a leading online retailer, is seeking an innovative and experienced Remote Lead E-commerce Content Strategist to shape and execute their digital content vision. This is a fully remote position, requiring a strategic thinker with a passion for crafting compelling online narratives that drive customer engagement and sales. The Lead Content Strategist will be responsible for developing and implementing a comprehensive content strategy across all e-commerce platforms, including website copy, product descriptions, blog posts, social media content, and email campaigns. The ideal candidate will possess a deep understanding of SEO, content marketing principles, and e-commerce best practices, with a proven ability to lead content initiatives from ideation to execution.

Key Responsibilities

• Develop and execute a data-driven content strategy that aligns with the company's e-commerce goals and brand voice.
• Create, edit, and oversee the production of high-quality, engaging, and SEO-optimized content for all digital channels.
• Manage the editorial calendar, ensuring timely delivery of content across various platforms.
• Conduct keyword research and competitor analysis to identify content opportunities and optimize for search engines.
• Collaborate with cross-functional teams, including marketing, product development, and design, to ensure content consistency and effectiveness.
• Analyze content performance metrics, measure ROI, and iterate on strategies to improve engagement, conversion rates, and SEO rankings.
• Lead and mentor a team of content creators, editors, and copywriters, providing guidance and feedback.
• Develop and maintain content style guides and best practices to ensure brand consistency.
• Stay abreast of the latest trends in content marketing, SEO, and e-commerce.
• Manage content budgets and resource allocation effectively.

Requirements

• Minimum of 6 years of experience in content strategy, content marketing, or digital copywriting, with a significant portion focused on e-commerce.
• Proven experience in developing and executing successful content strategies that drive measurable results.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Excellent writing, editing, and proofreading skills with a keen eye for detail and brand voice.
• Experience with content management systems (CMS) and e-commerce platforms.
• Demonstrated ability to lead and manage creative teams in a remote environment.
• Proficiency in analytics tools (e.g., Google Analytics) to measure content performance.
• Strong project management skills with the ability to manage multiple projects and deadlines.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Exceptional communication and collaboration skills are essential for this remote role.

Benefits

• This is a fully remote position offering the ultimate in work flexibility and the ability to work from anywhere.
• Our client provides a highly competitive salary, a comprehensive benefits package, and opportunities for professional growth and development within a dynamic e-commerce company.
• You will have the autonomy to drive content strategy and make a significant impact on the brand's online presence.
• Join our client and redefine digital storytelling from your home office, influencing customer perception and engagement across their entire e-commerce ecosystem, impacting markets beyond Paarl, Western Cape .