Remote Head of Digital Marketing (Insurance)

Placements24; Sandton; Hybrid; ZAR 1,200,000 - 1,900,000; Full time

Benefits offered by this job

Premium health insurance

Remote benefits package

Retirement contributions

Generous paid time off

Job summary

Placements24 is seeking a visionary Head of Digital Marketing to lead our digital strategy from a fully remote location in South Africa. The role drives customer acquisition, engagement and brand visibility across SEO, SEM, social, content, email and paid campaigns.

You will guide a data-driven function, oversee budgets, and mentor a team of digital marketing specialists while collaborating with product, sales and IT to ensure a cohesive customer journey.

Qualifications

• Bachelor's degree in Marketing, Business Administration or Communications.
• MBA or related digital marketing certifications are advantageous.
• 8–10 years of progressive digital marketing experience, 4–5 in leadership.
• Proven ability to drive multi-channel campaigns with measurable ROI.
• Strong leadership, communication and project management skills.

Responsibilities

• Develop and implement a strategic digital marketing plan to drive acquisition.
• Oversee SEO, SEM, social media, content, email, and paid media channels.
• Manage digital advertising budgets to maximise ROI and goals.
• Lead and mentor a remote team of digital marketing specialists.
• Analyze performance metrics and provide data-driven improvement insights.
• Collaborate with product, sales and IT for cohesive campaigns.
• Monitor latest trends in digital marketing within financial services.
• Maintain and protect the company’s online reputation.

Skills

SEO

SEM

PPC

Social media

Content marketing

Email marketing

Analytics

Leadership

Budget management

Education

Bachelor's degree in Marketing/Business/Communications

MBA

Tools

Google Analytics

Adobe Analytics

Marketing automation tools

Job description

About the Role

Our client, a leading innovator in the insurance space, is seeking a visionary Head of Digital Marketing to lead their digital strategy from a remote location. This senior leadership role is responsible for defining and executing a comprehensive digital marketing plan that drives customer acquisition, engagement, and brand visibility across all digital channels. The Head of Digital Marketing will oversee SEO, SEM, social media, content marketing, email marketing, and paid advertising campaigns. This position requires a deep understanding of the digital marketing landscape, a data-driven approach to campaign optimization, and proven experience in leading and growing digital marketing teams. You will work closely with product, sales, and customer service teams to ensure a cohesive brand message and seamless customer journey. This is an exciting opportunity to shape the digital presence of a prominent insurance brand, working entirely remotely.

Key Responsibilities

• Develop and implement a strategic digital marketing plan aligned with overall business objectives to drive lead generation and customer acquisition for insurance products.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, and paid media.
• Manage and optimize digital advertising budgets to maximize ROI and achieve campaign goals.
• Develop and execute innovative content strategies to engage target audiences and build brand authority.
• Lead and mentor a team of digital marketing specialists, fostering a culture of creativity, data-driven decision-making, and continuous improvement.
• Analyze digital marketing performance metrics, provide regular reports, and use insights to refine strategies and tactics.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, particularly within the insurance industry.
• Collaborate with cross-functional teams (product, sales, IT) to ensure integrated marketing campaigns and consistent brand messaging.
• Manage the company's online reputation and social media presence.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field; an MBA or relevant digital marketing certifications are highly advantageous.
• Minimum of 8-10 years of progressive experience in digital marketing, with at least 4-5 years in a leadership role managing digital marketing strategies and teams.
• Proven track record of successfully developing and executing comprehensive digital marketing campaigns that drive measurable results, preferably within the financial services or insurance sector.
• In-depth knowledge of SEO, SEM, PPC, social media platforms, content marketing, email marketing automation, and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations.
• Excellent leadership, communication, project management, and interpersonal skills.
• Experience managing significant digital marketing budgets and optimizing spend for maximum impact.
• Demonstrated ability to work effectively and lead teams in a fully remote environment.

Benefits

Our client offers a highly competitive salary, performance-based bonuses, and a comprehensive remote benefits package, including premium health insurance, retirement contributions, and generous paid time off. This role provides an excellent platform for career advancement and the opportunity to make a substantial impact on a leading insurance brand's digital strategy, all while enjoying the benefits of a fully remote work arrangement.