Digital Marketing Specialist - Insurance Products

Placements24; Paarl; Remote; ZAR 300.000 - 520.000; Vollzeit

Benefits dieser Stelle

Fully remote work

Professional development opportunities

Industry conference attendance

Bonuses based on performance

Zusammenfassung

Placements24 is seeking a Digital Marketing Specialist to lead online initiatives for insurance products from a remote-first setup. You will drive lead generation, brand awareness, and optimize campaigns across SEO, SEM, content, social media, and email channels.

Ideal candidates have 3–5 years in digital marketing with a strong portfolio and experience with marketing automation platforms and CRM systems. Collaboration with marketing, sales, and product teams is essential to ensure cohesive

Qualifikationen

• Bachelor's degree or higher in Marketing, Communications, Business, or related field.
• 3+ years of digital marketing experience with a proven lead generation and brand-building track record.
• Proficiency in SEO, SEM (Google Ads), content marketing, social media, and email marketing.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills with Google Analytics and other tools.
• Excellent written and verbal communication; ability to work remotely.

Aufgaben

• Develop and execute comprehensive digital marketing strategies for insurance products.
• Manage SEO/SEM campaigns to drive qualified traffic and leads.
• Create engaging content for website, blog, social media, and email campaigns.
• Manage social media presence and paid social advertising.
• Lead email marketing campaigns, nurture leads, and drive retention.
• Analyze campaigns using Analytics tools and report ROI to stakeholders.
• Stay current with digital marketing trends and best practices.
• Collaborate with design and copy teams to produce assets.
• Identify and test new channels to expand reach.

Kenntnisse

SEO

SEM

Content marketing

Social media marketing

Email marketing

Marketing automation

Google Analytics

Ausbildung

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Mailchimp

CMS

CRM systems

Jobbeschreibung

About the Role

Our client, a forward-thinking insurance provider, is seeking a creative and data-driven Digital Marketing Specialist to spearhead their online presence. This role is designed for a remote-first professional who excels at developing and executing digital marketing strategies specifically for insurance products. You will be responsible for driving online lead generation, enhancing brand awareness, and optimizing digital campaigns across various platforms. The ideal candidate possesses a strong understanding of SEO, SEM, content marketing, social media, and email marketing, with a proven ability to measure and improve campaign performance. Operating remotely, you will collaborate closely with marketing, sales, and product teams to ensure cohesive messaging and maximum impact for our client's offerings in Paarl, Western Cape, and beyond. We are looking for an innovative marketer ready to leverage digital channels to connect with insurance consumers effectively.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote insurance products and services.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to drive qualified traffic and leads.
• Create engaging and informative content for the company website, blog, social media, and email campaigns.
• Manage social media presence, including content creation, community engagement, and paid social advertising.
• Develop and execute email marketing campaigns, including lead nurturing and customer retention initiatives.
• Analyze campaign performance using tools like Google Analytics, HubSpot, and social media analytics platforms.
• Monitor key performance indicators (KPIs) and provide regular reports on campaign effectiveness and ROI.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the insurance industry.
• Collaborate with designers and copywriters to create compelling marketing assets.
• Identify and test new digital marketing channels and tactics to expand reach and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a strong portfolio demonstrating success in lead generation and brand building.
• Proven expertise in SEO, SEM (Google Ads), content marketing, social media marketing, and email marketing.
• Experience with marketing automation platforms (e.g., HubSpot, Mailchimp) and CRM systems.
• Proficiency in Google Analytics and other relevant analytics tools.
• Excellent written and verbal communication skills.
• Ability to work independently, manage priorities, and meet deadlines in a remote setting.
• Understanding of the insurance industry and its specific marketing challenges is a significant advantage.
• Creative thinking and problem-solving abilities.
• Experience with website management (CMS) is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote working arrangement, offering flexibility and autonomy.
• Opportunities for professional development and attending industry conferences.
• Contribute to innovative digital marketing initiatives for a growing insurance brand.
• Collaborative and supportive virtual team culture.
• Work on diverse insurance product campaigns.