Remote Growth & Performance Marketing Analyst

Placements24; Klerksdorp; Hybrid; ZAR 357,000 - 580,000; Full time

Benefits offered by this job

Fully remote

Performance-based incentive program

Professional development opportunities

Online training

Job summary

Placements24 is seeking a data-driven Performance Marketing Analyst for a fully remote role in a fast-growing online retail business. You will manage and optimize paid campaigns across Google Ads, Facebook/Instagram, LinkedIn to maximize ROI and conversions, while delivering clear performance reports.

The ideal candidate has a Bachelor's degree and at least 3 years in performance marketing, PPC and paid social, with strong analytics using Google Analytics, Excel, and BI tools.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field.
• Minimum of 3 years of experience in performance marketing, PPC, and paid social.
• Proven expertise in managing and optimizing campaigns on Google Ads and major social media advertising platforms.
• Strong analytical skills with proficiency in data analysis tools like Google Analytics, Excel, and data visualization tools (Tableau/Power BI).
• Experience with A/B testing methodologies and CRO techniques.
• Excellent understanding of digital marketing KPIs and reporting frameworks.
• Strong communication and collaboration skills, comfortable working in a remote team environment.

Responsibilities

• Develop, manage, and optimize paid advertising campaigns across Google Ads and social platforms.
• Monitor campaign performance daily, analyzing CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct thorough keyword research and audience segmentation for targeted delivery.
• Implement A/B testing strategies for ad copy, landing pages, and targeting parameters.
• Analyze website traffic and user behavior to identify CRO opportunities.
• Prepare detailed performance reports for management with insights and recommendations.
• Collaborate with marketing to align paid advertising with brand messaging and objectives.
• Stay current with industry trends and new features in paid digital advertising and analytics.
• Manage and allocate advertising budgets to achieve performance targets.

Skills

Performance marketing

PPC management

Google Ads

Social ads

Analytics

A/B testing

CRO

KPI reporting

Remote teamwork

Project management

Education

Bachelor's degree

Tools

Google Analytics

Excel

Tableau

Power BI

Job description

Placements24 is seeking a data-driven Performance Marketing Analyst for a fully remote role in a fast-growing online retail business. You will manage and optimize paid campaigns across Google Ads, Facebook/Instagram, LinkedIn to maximize ROI and conversions, while delivering clear performance reports.

The ideal candidate has a Bachelor's degree and at least 3 years in performance marketing, PPC and paid social, with strong analytics using Google Analytics, Excel, and BI tools.