Remote Growth Marketing Strategist (Data-Driven)

Placements24; Soweto; Híbrido; ZAR 350.000 - 650.000; Jornada completa

Descripción de la vacante

Placements24 is seeking a highly analytical Growth Marketing Specialist to join a fully remote team in accelerating user acquisition, engagement, and retention. You will drive data-driven growth initiatives, run experiments, and optimize funnels across digital channels to deliver measurable business outcomes.

The role requires strong proficiency in analytics tools, experience with A/B testing, and a track record of ROI-focused paid campaigns within a fast-paced tech environment.

Formación

• Proven experience in growth/performance marketing with measurable results.
• Strong data analysis skills and experience with analytics tools.
• Experience with A/B testing and experimentation methodologies.

Responsabilidades

• Develop and execute data-driven growth marketing strategies to drive user acquisition, activation, retention, and revenue.
• Conduct experiments and A/B tests across marketing channels, product features, and user journeys to identify growth opportunities.
• Analyze user behavior, campaign performance, and funnel metrics to uncover insights and inform strategy.
• Manage and optimize paid acquisition channels (e.g., Google Ads, social media ads, affiliate marketing).
• Develop and implement strategies for email marketing, push notifications, and in-app messaging to drive engagement and retention.
• Collaborate with product, engineering, and data teams to implement growth initiatives and track their impact.
• Identify and test new marketing channels and growth tactics.
• Report on key growth metrics and provide insights to stakeholders.

Conocimientos

Growth marketing

A/B testing

Analytics

Paid ads

CRM

Educación

Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or related quantitative field

Herramientas

Google Analytics

Mixpanel

Amplitude

Descripción del empleo

Placements24 is seeking a highly analytical Growth Marketing Specialist to join a fully remote team in accelerating user acquisition, engagement, and retention. You will drive data-driven growth initiatives, run experiments, and optimize funnels across digital channels to deliver measurable business outcomes.

The role requires strong proficiency in analytics tools, experience with A/B testing, and a track record of ROI-focused paid campaigns within a fast-paced tech environment.