Remote Global Social Media Strategy Lead

Placements24; Cape Town; Remote; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Remote work

Home office setup allowance

Annual performance bonuses

Professional development

Access to social media tools

Generous paid time off

Company holidays

Job summary

Placements24 is seeking a visionary Remote Social Media & Community Lead to shape our digital presence. You will develop and run a social strategy, manage all active channels, and foster vibrant online communities.

You will work with a global team, analyze performance, plan paid campaigns, and build relationships with influencers. Exceptional storytelling and data‑driven decisions are essential.

Qualifications

• Proven experience (4+ years) as a Social Media Manager or similar role.
• Strong understanding of e-commerce and online communities.
• Excellent copywriting, content creation, and analytics skills.
• Experience running paid social campaigns and influencer relations.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with brand goals.
• Manage day‑to‑day operations of all company social channels.
• Create, curate, and schedule high‑quality content across platforms.
• Foster online communities by engaging followers and initiating conversations.
• Plan and optimize paid social campaigns to boost reach and conversions.
• Analyze performance metrics and generate actionable optimization insights.
• Collaborate with marketing, product, and support teams for a unified brand experience.
• Identify influential brand advocates and manage content calendar and budget.

Skills

Content creation

Copywriting

Video editing

Social media management

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Sprout Social

Hootsuite

Brandwatch

Job description

About the Role

Our client, a rapidly expanding online marketplace, is seeking a visionary and experienced Remote Social Media & Community Lead to spearhead their digital presence. This fully remote position is ideal for a proactive individual passionate about building and nurturing vibrant online communities and executing impactful social media campaigns. You will be responsible for developing and implementing our social media strategy, managing all active channels, and fostering meaningful engagement with our user base. The goal is to enhance brand visibility, drive customer loyalty, and support overall business objectives. As a remote‑first role, you will collaborate closely with a globally distributed team, leveraging the latest digital tools and platforms. We are looking for someone who is an exceptional communicator, a creative storyteller, and a strategic thinker, capable of working autonomously and driving results in a dynamic, digital‑first environment. This role offers the chance to make a significant impact on our brand's online footprint from anywhere.

Key Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with brand goals and marketing objectives.
• Manage the day‑to‑day operations of all company social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging, high‑quality content across all platforms, ensuring brand consistency and tone of voice.
• Foster and grow the online community by actively engaging with followers, responding to comments and messages, and initiating conversations.
• Monitor social media trends, identify relevant opportunities for engagement, and report on competitor activity.
• Plan and execute paid social media advertising campaigns to increase reach, engagement, and conversions.
• Analyze social media performance metrics and generate regular reports with actionable insights for optimization.
• Collaborate with marketing, product, and customer support teams to ensure a unified brand experience.
• Identify and build relationships with key influencers and brand advocates.
• Manage social media content calendar and budget effectively.

Requirements

• Proven experience (4+ years) as a Social Media Manager, Community Manager, or similar role, with a strong understanding of e-commerce.
• Demonstrated success in building and managing engaged online communities and executing impactful social media campaigns.
• Excellent understanding of various social media platforms, their respective audiences, and best practices.
• Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch).
• Strong content creation skills, including copywriting, basic graphic design, and video editing capabilities.
• Experience running paid social media advertising campaigns.
• Excellent communication, interpersonal, and customer service skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Strategic thinking with a data‑driven approach to decision‑making.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.

Benefits

• Competitive annual salary of R.
• Fully remote position with the flexibility to work from any location.
• Home office setup allowance.
• Opportunities for professional development and continued learning.
• Annual performance bonuses and recognition awards.
• Access to cutting‑edge social media management tools.
• A collaborative and supportive virtual team culture.
• Generous paid time off and company holidays.