Remote FMCG Digital Marketing Lead | ROI & Growth

Placements24; Randfontein; Hybride; ZAR 1 000 000 - 1 500 000; Plein temps

Avantages offerts par ce poste

Competitive remote salary

Health insurance

Paid time off

Online learning opportunities

Résumé du poste

Placements24 is seeking an accomplished Digital Marketing Manager to lead innovative online campaigns for a diverse FMCG portfolio. This remote-first role demands a strategic thinker who can optimize paid and organic channels, drive engagement, and support sales objectives from anywhere.

The ideal candidate will bring 5+ years in digital marketing, strong analytics, and experience with SEO, SEM, social media, content marketing, and CRM tools.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 5 years of progressive digital marketing experience, preferably in FMCG.
• Proven expertise across SEO, SEM, social media, content and email marketing.
• Track record in managing and optimizing digital ad campaigns (Google/Facebook).
• Strong analytics using Google Analytics and other tools.

Responsabilités

• Develop and execute comprehensive digital marketing strategies across online channels.
• Manage and optimize paid campaigns to maximize ROI and KPIs.
• Oversee creation of engaging digital content for target audiences.
• Drive website traffic, lead generation, and conversion rates.
• Analyze performance data and provide actionable insights.
• Manage social media, community engagement, and brand advocacy.
• Stay ahead of FMCG digital marketing trends and best practices.
• Collaborate with internal teams and external agencies in a remote setting.
• Oversee digital marketing budget and resource allocation.
• Develop and implement A/B testing strategies.

Connaissances

SEO

SEM

Social media marketing

Content marketing

Email marketing

Google Analytics

UX principles

Communication skills

Formation

Bachelor's degree in Marketing, Digital Media, Communications, or related field

Outils

Google Ads

Facebook Ads

Marketing automation tools

CRM systems

Description du poste

Placements24 is seeking an accomplished Digital Marketing Manager to lead innovative online campaigns for a diverse FMCG portfolio. This remote-first role demands a strategic thinker who can optimize paid and organic channels, drive engagement, and support sales objectives from anywhere.

The ideal candidate will bring 5+ years in digital marketing, strong analytics, and experience with SEO, SEM, social media, content marketing, and CRM tools.