Remote Digital Marketing Lead for FMCG Growth

Placements24; Soweto; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Remote work

Job summary

Placements24 is seeking a Digital Marketing Lead to drive our remote FMCG brand's online presence. You will lead strategy, execution, and optimization across SEO, SEM, social media, content, and email marketing to boost brand visibility and online sales.

You will collaborate with cross-functional teams, manage budgets, and stay ahead of digital trends in a remote-first environment. Strong analytics and independent work ability are essential for success.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 5 years of progressive digital marketing experience, preferably in FMCG.
• Proven track record in SEO, SEM, social media, content, and email campaigns.

Responsibilities

• Develop and manage digital marketing strategies to drive brand visibility and online sales.
• Oversee SEM/SEO and social media campaigns across platforms.
• Create content marketing strategies including blogs, videos, and infographics.
• Plan and execute email marketing campaigns to nurture leads and engage customers.
• Optimize website for UX and conversions; analyze performance and report insights.
• Manage budgets and ROI; conduct A/B tests and experiments.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Google Analytics

Google Ads

Marketing automation

Analytics

Education

Bachelor's degree in Marketing, Digital Media, Business Administration, or related field

Tools

Marketing automation software

Content management system (CMS)

Job description

Placements24 is seeking a Digital Marketing Lead to drive our remote FMCG brand's online presence. You will lead strategy, execution, and optimization across SEO, SEM, social media, content, and email marketing to boost brand visibility and online sales.

You will collaborate with cross-functional teams, manage budgets, and stay ahead of digital trends in a remote-first environment. Strong analytics and independent work ability are essential for success.