Remote FMCG Growth Marketing Strategist

Placements24; Benoni; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Professional development

Bonuses

Home office setup allowance

Job summary

Placements24 is seeking a remote Digital Marketing Specialist to drive our FMCG brands online. You will develop digital strategies, run SEM/SEO campaigns, create engaging social content, and manage email marketing to grow leads and brand engagement.

The role requires 3–5 years of experience, strong analytics, and the ability to work independently in a fully remote setup. A dynamic, results-driven mindset will help you thrive in a nationwide, remote environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3-5 years of proven digital marketing experience.
• Strong knowledge of SEO/SEM and analytics tools.
• Ability to work independently in a remote setting.
• Excellent written and verbal communication.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads for FMCG products.
• Manage and optimize SEM campaigns, including Google Ads, to achieve target KPIs.
• Implement SEO strategies to improve organic search rankings and website visibility.
• Plan, create, and manage engaging content for social media platforms and other digital channels.
• Develop and manage email marketing campaigns, including newsletter creation and list segmentation.
• Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics, social media insights, and CRM data.
• Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
• Collaborate with internal marketing teams and external agencies to ensure brand consistency and effective campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the FMCG industry.
• Manage online advertising budgets effectively, ensuring maximum ROI.

Skills

Digital marketing strategy

Campaign management

SEO

SEM

Social media marketing

Content marketing

Email marketing

Analytics

Communication

Time management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEMrush

Hootsuite

Canva

Adobe Creative Suite

Job description

Placements24 is seeking a remote Digital Marketing Specialist to drive our FMCG brands online. You will develop digital strategies, run SEM/SEO campaigns, create engaging social content, and manage email marketing to grow leads and brand engagement.

The role requires 3–5 years of experience, strong analytics, and the ability to work independently in a fully remote setup. A dynamic, results-driven mindset will help you thrive in a nationwide, remote environment.