Remote Email Marketing Specialist for Impactful Campaigns

Placements24; LegKraal Gate; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Career development

Health benefits

Annual leave

Home office stipend

Equipment provided

Team events

Job summary

Placements24 is seeking an Email Marketing Specialist to join a remote-first marketing team in South Africa. You will develop and execute email campaigns that nurture leads, engage customers, and drive conversions across platforms like Mailchimp, HubSpot, and SendGrid.

You will craft persuasive copy, optimize deliverability, and analyze performance to inform strategy, all within a collaborative, remote environment in SA. The role offers flexibility and strong career growth opportunities.

Qualifications

• 2-4 years of hands-on experience in email marketing or related digital marketing.
• Strong copywriting, editing and proofreading skills with persuasive messaging.
• Experience with email marketing platforms and marketing automation tools.
• Solid understanding of deliverability, analytics and best practices.
• Familiarity with HTML/CSS for basic email template customization.

Responsibilities

• Design, build, test, and deploy email campaigns and automated workflows.
• Manage email platform including segmentation and scheduling.
• Create compelling subject lines and copy to improve open rates and CTRs.
• Analyze performance metrics and provide optimization insights.
• Collaborate with content/design teams for on-brand templates and assets.
• Implement A/B testing for subject lines, content, and send times.
• Ensure compliance with email regulations (POPIA, GDPR).
• Maintain healthy lists and growth strategies.
• Stay updated on email marketing trends and automation.
• Integrate email efforts with broader digital marketing strategies.

Skills

Email marketing

Campaign management

Analytics

Copywriting

A/B testing

Deliverability

HTML/CSS basics

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

SendGrid

HubSpot

Job description

Placements24 is seeking an Email Marketing Specialist to join a remote-first marketing team in South Africa. You will develop and execute email campaigns that nurture leads, engage customers, and drive conversions across platforms like Mailchimp, HubSpot, and SendGrid.

You will craft persuasive copy, optimize deliverability, and analyze performance to inform strategy, all within a collaborative, remote environment in SA. The role offers flexibility and strong career growth opportunities.