Remote Email Marketing Automation Architect

Placements24; Gqeberha; Hybrid; ZAR 420,000 - 640,000; Full time

Job summary

Placements24 is seeking a meticulous Remote Email Marketing Automation Specialist to join its fully remote team. You will develop, implement, and optimize automated email campaigns to nurture leads, engage customers, and drive conversions.

Responsibilities include designing journeys, personalizing communications, and collaborating with content/design/products to maximize impact. Knowledge of SA market dynamics, especially Port Elizabeth, is beneficial.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 2–4 years hands-on experience in email marketing and marketing automation.
• Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign).
• Strong understanding of email marketing best practices, deliverability, and segmentation.
• Excellent copywriting and editing skills; persuasive content.
• HTML/CSS proficiency for email templates is a plus.
• Analytical mindset to interpret data and drive optimization.
• Ability to work independently in a remote team environment.

Responsibilities

• Design, build, test, and deploy automated email campaigns and workflows using marketing automation platforms.
• Develop segmentation strategies for targeted and personalized emails.
• Create compelling email copy and design templates aligned with brand guidelines.
• Monitor campaign performance; analyze metrics and provide actionable insights.
• Conduct A/B testing on subject lines, content, and CTAs to optimize results.
• Ensure compliance with GDPR and POPIA regulations.
• Collaborate with content, design, and product teams for seamless execution.
• Stay updated on email marketing trends and best practices.

Skills

Analytical mindset

Copywriting

Project management

Remote work

Data-driven

Education

Bachelor's degree in Marketing/Communications

Tools

HubSpot

Marketo

Pardot

ActiveCampaign

HTML/CSS

Job description

Placements24 is seeking a meticulous Remote Email Marketing Automation Specialist to join its fully remote team. You will develop, implement, and optimize automated email campaigns to nurture leads, engage customers, and drive conversions.

Responsibilities include designing journeys, personalizing communications, and collaborating with content/design/products to maximize impact. Knowledge of SA market dynamics, especially Port Elizabeth, is beneficial.