Email Marketing Coordinator

Placements24; Klerksdorp; Hybrid; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health and wellness benefits

Training and professional development

Collaborative team environment

Job summary

Placements24 in Klerksdorp is seeking an Email Marketing Coordinator to develop, execute, and analyze email campaigns that drive engagement and conversions. You will craft content, manage lists, and ensure successful delivery in a hybrid, office-and-remote setup.

The role requires strong copywriting, campaign management, and data-driven optimization experience, plus a degree in Marketing or related field. Hybrid work and professional development are offered.

Qualifications

• Proven experience as Email Marketing Coordinator or similar role.
• Proficiency with Mailchimp, HubSpot, or Constant Contact.
• Strong understanding of email marketing best practices, deliverability, and A/B testing.
• Excellent copywriting and editing skills.
• Experience with marketing automation and CRM systems is a plus.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Responsibilities

• Plan, create, and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Develop engaging email content, subject lines, and calls-to-action to maximize open and click-through rates.
• Manage and segment email subscriber lists to ensure targeted and personalized communication.
• Monitor campaign performance, analyze key metrics (open rates, CTR, conversions), and provide regular reports.
• Ensure email campaigns comply with relevant regulations (e.g., POPIA) and best practices.
• Collaborate with design and content teams to ensure brand consistency and high-quality email assets.

Skills

Email marketing

Campaign management

Copywriting

A/B testing

Analytics and reporting

Customer segmentation

Marketing automation

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Mailchimp

HubSpot

Constant Contact

Job description

About the Role

Our client is seeking a detail-oriented and creative Email Marketing Coordinator to support their marketing efforts in Klerksdorp. This role is crucial for developing, executing, and analyzing email marketing campaigns that drive customer engagement and conversions. You will work closely with the marketing team to craft compelling email content, manage subscriber lists, and ensure successful campaign delivery. This hybrid position offers a balance of in-office collaboration and remote flexibility, perfect for an organized individual passionate about leveraging email as a powerful marketing channel, contributing to a growing team focused on customer communication and retention strategies.

Key Responsibilities

• Plan, create, and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.


• Develop engaging email content, subject lines, and calls-to-action to maximize open and click-through rates.


• Manage and segment email subscriber lists to ensure targeted and personalized communication.


• Monitor campaign performance, analyze key metrics (open rates, CTR, conversions), and provide regular reports.


• Ensure email campaigns comply with relevant regulations (e.g., POPIA) and best practices.


• Collaborate with design and content teams to ensure brand consistency and high-quality email assets.

Requirements

• Proven experience as an Email Marketing Coordinator or similar role.


• Proficiency with email marketing platforms such as Mailchimp, HubSpot, or Constant Contact.


• Strong understanding of email marketing best practices, deliverability, and A/B testing.


• Excellent copywriting and editing skills, with a focus on persuasive and engaging messaging.


• Experience with marketing automation and CRM systems is a plus.


• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Benefits

• Competitive annual salary and potential for performance bonuses.


• Hybrid work arrangement providing flexibility between home and office.


• Comprehensive health and wellness benefits.


• Opportunities for training and professional development in digital marketing.


• A supportive and collaborative team environment.