Remote E-commerce Social Media Strategist

Placements24; Benoni; Hybrid; ZAR 450,000 - 650,000; Full time

Benefits offered by this job

Performance-based incentives

Remote work flexibility

Professional development

Job summary

Placements24 is seeking a Remote E-commerce Social Media Strategist to lead social strategies for a growing online business. You will create platform-specific content, manage paid campaigns, analyze results, and collaborate with marketing and design teams to boost brand presence and online sales.

The ideal candidate has 4+ years in social media strategy for e-commerce, across Instagram, Facebook, TikTok, Pinterest, and LinkedIn, with strong analytical and copywriting skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in social media strategy and management, with a strong focus on e-commerce.
• Proven track record of growing social media engagement, reach and driving e-commerce sales.
• Expertise across platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn) and advertising platforms.
• Proficiency with social media management tools and analytics platforms.
• Strong content creation skills and basic visual design understanding.
• Excellent analytical and reporting skills to translate data into insights.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with e-commerce goals.
• Create engaging, platform-specific content (visuals, copy, video) to drive interaction.
• Manage content calendar with consistent posting schedules.
• Monitor trends and conversations across social channels relevant to the brand.
• Engage with online communities, respond to comments and messages promptly.
• Plan, execute, and optimize paid social campaigns to drive traffic and ROI.
• Analyze performance metrics and provide actionable recommendations.
• Collaborate with marketing, design, and sales teams for cohesive campaigns.
• Identify influencers and brand advocates to expand reach.
• Stay ahead of platform updates and best practices in e-commerce marketing.

Skills

Social media strategy

Analytics & reporting

Copywriting

Independent work

Community engagement

Paid social management

Influencer marketing

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

Sprout Social

Hootsuite

Google Analytics

Platform insights

Job description

About the Role

Our client, a thriving e-commerce business, is actively seeking an innovative and experienced Remote E-commerce Social Media Strategist to join their dynamic marketing team. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be tasked with developing and executing cutting-edge social media strategies designed to increase brand awareness, drive engagement, and ultimately boost e-commerce sales. The ideal candidate possesses a deep understanding of the ever-evolving social media landscape, audience behavior, and the nuances of various platforms, with a proven ability to translate insights into actionable strategies. You will be responsible for crafting compelling content, managing online communities, and overseeing paid social campaigns to achieve our client's growth objectives. This role requires a highly analytical and creative individual who can work autonomously, manage multiple projects effectively, and thrive in a fast-paced, remote-first environment. Join a company that values strategic thinking and empowers its team members to make a significant impact on online brand presence and revenue, contributing to our client's success in Benoni.

Key Responsibilities

• Develop and implement comprehensive social media strategies that align with e-commerce goals and target audience.


• Create engaging and platform-specific content (visuals, copy, video) that drives interaction and brand loyalty.


• Manage the social media content calendar, ensuring consistent posting schedules and timely updates.


• Monitor social media channels for trends, conversations, and user-generated content relevant to the brand.


• Actively engage with the online community, responding to comments, messages, and inquiries in a timely and brand-appropriate manner.


• Plan, execute, and optimize paid social media advertising campaigns to drive traffic, conversions, and ROI.


• Analyze social media performance metrics, identify key insights, and provide regular reports with actionable recommendations.


• Collaborate with internal teams (marketing, design, sales) to ensure cohesive brand messaging and campaign integration.


• Identify and engage with influencers and brand advocates to expand reach and credibility.


• Stay ahead of emerging social media trends, platform updates, and best practices in e-commerce marketing.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.


• Minimum of 4 years of experience in social media strategy and management, with a strong focus on e-commerce.


• Proven track record of successfully growing social media engagement, reach, and driving e-commerce sales through social channels.


• Expertise in various social media platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn, etc.) and their advertising platforms.


• Proficiency in social media management tools (e.g., Sprout Social, Hootsuite) and analytics tools (e.g., Google Analytics, platform-specific insights).


• Strong content creation skills, including copywriting and basic visual design understanding.


• Excellent analytical and reporting skills, with the ability to translate data into strategic insights.


• Outstanding written and verbal communication skills.


• Ability to work independently, manage priorities, and meet deadlines in a remote setting.


• Experience with influencer marketing is a plus.

Benefits

Our client offers a competitive salary between and R per annum, commensurate with experience. As a fully remote position, you will enjoy unparalleled flexibility and the ability to work from any location. Benefits include performance-based incentives, opportunities for continuous learning and professional development, and the chance to be part of a growing and innovative e-commerce company. You will play a key role in shaping the brand's online voice and driving significant growth.