Remote Director of PPC & SEO Strategy

Blacksmith Agency LLC; Newcastle; Remote; ZAR 1,200,000 - 1,800,000; Full time

Job summary

Blacksmith Agency seeks a Digital Marketing Director to lead the PPC and SEO functions. You will own channel strategy, budget allocation as accounts scale, and oversee the strategists who execute campaigns.

You will be the client-facing owner when accounts underperform and ensure high-quality audits and reporting across the department. You will also shape the hiring plan, perform first-round interviews, and work with sales on credible delivery commitments.

Qualifications

• 7+ years across paid media and SEO.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Lead the PPC and SEO strategists; set quality bar and reviews.
• Ensure client results and honest reporting across the function.
• Handle account risk escalations and direct strategists to fixes; client calls are yours.
• Drive departmental hiring plans and conduct first-round interviews.

Skills

Paid media

SEO

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Client-facing

Agency experience

Tools

GA4

Google Ads

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency seeks a Digital Marketing Director to lead the PPC and SEO functions. You will own channel strategy, budget allocation as accounts scale, and oversee the strategists who execute campaigns.

You will be the client-facing owner when accounts underperform and ensure high-quality audits and reporting across the department. You will also shape the hiring plan, perform first-round interviews, and work with sales on credible delivery commitments.