Head of Digital Marketing - PPC & SEO (Remote)

Blacksmith Agency LLC; Kempton Park; Remote; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is seeking a Director of Digital Marketing to lead the PPC and SEO functions for diverse clients. You will supervise the PPC and SEO strategists, own channel strategy, and ensure the department delivers impact at scale.

This is a management seat focused on strategy, client outcomes, and department health, not hands-on campaign building. You will shape audits, reporting standards, and the hiring path for the team.

Qualifications

• 7+ years across paid media and SEO in agency or integrated teams.
• Experience leading a team of specialists or strategists.
• Proven ability to manage client relationships and set expectations.

Responsibilities

• Own channel strategy across PPC and SEO and budget allocation.
• Set quality standards for audits, reporting, and reviews.
• Lead hiring and first-round interviews for the department.
• Be the client-facing owner when accounts underperform.

Skills

Paid media

SEO

Leadership

Agency experience

Client-facing

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Director of Digital Marketing to lead the PPC and SEO functions for diverse clients. You will supervise the PPC and SEO strategists, own channel strategy, and ensure the department delivers impact at scale.

This is a management seat focused on strategy, client outcomes, and department health, not hands-on campaign building. You will shape audits, reporting standards, and the hiring path for the team.