Remote Digital PR Strategist: Shape Global Brand & Reputation

Placements24; George; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Fully remote

Performance bonuses

Forward-thinking company

Cutting-edge tools

Professional development

Collaborative team

Job summary

Placements24 is partnering with a pioneering Media & PR firm to recruit a highly motivated Digital PR Strategist for a fully remote role. You will design and execute digital PR campaigns, drive brand awareness, and manage online reputation from your home office.

You will build relationships with journalists and influencers, create engaging content, apply SEO, monitor campaigns, and report insights. This remote-first position offers flexibility, opportunities to influence global campaigns, and

Qualifications

• Proven experience in digital PR, online marketing, or a related field with a strong portfolio of online campaigns.
• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related discipline.
• Demonstrated ability to develop creative and effective digital PR strategies.
• Expertise in SEO, content marketing, social media management, and influencer outreach.
• Proficiency with digital analytics tools (e.g., Google Analytics, social media analytics).
• Excellent written and verbal communication skills.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Strong understanding of online reputation management and crisis communications.
• Experience with CMS is a plus.
• Proactive and innovative approach to digital communication challenges.

Responsibilities

• Design and execute digital PR strategies, focusing on online media, social media, and influencer collaborations.
• Identify and build relationships with online journalists, bloggers, and influencers globally.
• Create engaging digital content, including blog posts, social media updates, infographics, and videos, tailored for online platforms.
• Manage and grow the company's online reputation and brand presence across various digital channels.
• Conduct keyword research and implement SEO best practices within digital PR efforts.
• Monitor online conversations, track mentions, and respond proactively to engage with audiences.
• Analyze campaign performance using digital analytics tools and provide actionable insights and reports.
• Develop and manage crisis communication strategies for online platforms.
• Collaborate with the content marketing team to ensure cohesive online messaging.
• Stay updated on the latest digital PR trends, tools, and platform changes.

Skills

Digital PR

Online marketing

SEO

Content marketing

Social media management

Influencer outreach

Data analytics

Remote work

Education

Bachelor's degree in Marketing / Communications / Journalism / Digital Media

Tools

Google Analytics

Social media analytics tools

CMS (Content Management System)

Job description

Placements24 is partnering with a pioneering Media & PR firm to recruit a highly motivated Digital PR Strategist for a fully remote role. You will design and execute digital PR campaigns, drive brand awareness, and manage online reputation from your home office.

You will build relationships with journalists and influencers, create engaging content, apply SEO, monitor campaigns, and report insights. This remote-first position offers flexibility, opportunities to influence global campaigns, and