Remote Digital PR Lead Elevating Brand Visibility

Placements24; Gauteng; Hybrid; ZAR 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Remote work

Annual bonus

Home office stipend

Health benefits

Professional development

Zusammenfassung

Placements24 is seeking a Remote Digital PR Strategist to lead online reputation management and digital storytelling for a global client base. This fully remote role demands self-motivation and the ability to drive campaigns from anywhere within our policy.

You will craft and execute campaigns focusing on SEO, content marketing, influencer outreach, and crisis communications, collaborating with cross-functional teams to boost visibility and engagement across channels.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital PR, online marketing, or a similar role, with a strong focus on remote work experience.
• Proven success in developing and executing digital PR campaigns that achieve measurable results.
• Expertise in SEO best practices, content marketing strategies, and social media engagement.
• Strong understanding of online reputation management and crisis communication in a digital context.
• Proficiency with digital analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and social media management platforms.
• Excellent written and verbal communication skills, with a knack for crafting compelling online narratives.
• Demonstrated ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Strong analytical and problem-solving skills.
• Experience with influencer marketing platforms and outreach.

Aufgaben

• Develop and implement comprehensive digital PR strategies, focusing on SEO, content marketing, social media, and influencer outreach.
• Identify and cultivate relationships with online journalists, bloggers, podcasters, and relevant digital influencers.
• Create engaging digital content, including blog posts, social media updates, infographics, and video scripts, tailored for online distribution.
• Manage and monitor online brand reputation, responding proactively to mentions and reviews.
• Execute link-building strategies to improve search engine rankings and website authority.
• Analyze campaign performance using digital analytics tools and provide data-driven insights and recommendations.
• Stay abreast of the latest digital PR trends, tools, and platform changes.
• Collaborate with internal teams (content, social media, SEO) to ensure integrated campaign execution.
• Manage online crisis communications, developing rapid response plans and engaging effectively with online communities.
• Present campaign strategies and results to clients in a clear and compelling manner.

Kenntnisse

Digital PR

SEO

Content marketing

Social media

Influencer outreach

Crisis comms

Analytics

Remote work

Ausbildung

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

SEMrush

Ahrefs

Jobbeschreibung

Placements24 is seeking a Remote Digital PR Strategist to lead online reputation management and digital storytelling for a global client base. This fully remote role demands self-motivation and the ability to drive campaigns from anywhere within our policy.

You will craft and execute campaigns focusing on SEO, content marketing, influencer outreach, and crisis communications, collaborating with cross-functional teams to boost visibility and engagement across channels.