Remote Digital PR Strategist for Brand Growth

Placements24; Paarl; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Fully remote role

Flexible work environment

Professional development opportunities

Work with diverse clients

Job summary

Placements24 is seeking a creative and strategic Digital PR Specialist for a fully remote role. You will develop and execute online PR strategies to boost client visibility, secure backlinks, and build online authority across diverse brands.

You will create compelling content, manage outreach campaigns, and collaborate with SEO and content teams to deliver integrated results. Strong communication, remote-work discipline, and a track record in digital PR are essential.

Qualifications

• Bachelor's degree in Marketing, PR, or related field.
• 3–5 years in digital PR, link building or online marketing.
• Proven success in executing digital PR campaigns and securing online coverage.
• Strong writing and pitching abilities.
• Familiar with digital PR tools: BuzzSumo, Ahrefs, SEMrush.
• Solid understanding of SEO and how PR supports it.
• Ability to work independently and manage remote projects.
• Strong networking and relationship-building skills.

Responsibilities

• Develop and implement digital PR strategies focused on link building and online visibility.
• Identify and engage with online publications, bloggers, and influencers.
• Create press releases, infographics, and guest posts.
• Conduct outreach campaigns to secure backlinks and media placements.
• Monitor mentions and analyze PR performance.
• Collaborate with SEO and content teams for integrated strategies.
• Stay updated on digital PR trends and tools.
• Manage client relationships and provide performance reports.
• Identify opportunities for digital brand amplification.
• Troubleshoot issues in outreach campaigns.

Skills

Excellent communication

Pitching & content creation

Networking & relationship-building

Independent remote work

SEO awareness

Education

Bachelor's degree in Marketing, Communications, PR, Journalism, or related field

Tools

BuzzSumo

Ahrefs

SEMrush

Job description

Placements24 is seeking a creative and strategic Digital PR Specialist for a fully remote role. You will develop and execute online PR strategies to boost client visibility, secure backlinks, and build online authority across diverse brands.

You will create compelling content, manage outreach campaigns, and collaborate with SEO and content teams to deliver integrated results. Strong communication, remote-work discipline, and a track record in digital PR are essential.