Remote Integrated Digital Marketing & PR Lead

Placements24; Kempton Park; Remote; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Remote-first flexibility

Professional development opportunities

Job summary

Placements24 is seeking a Digital Marketing and PR Specialist to join our team in a remote-first capacity. The role blends digital marketing acumen with public relations expertise to drive brand awareness for a diverse client portfolio.

You will develop integrated campaigns across social media, content marketing, SEO, and traditional PR tactics, working with influencers and media contacts. The ideal candidate has 5+ years of proven experience, excellent writing skills, and strong analytical

Qualifications

• Requires a Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years' experience in digital marketing and public relations with emphasis on digital channels.
• Proven experience in SEO, SEM, social media marketing, content marketing, and email marketing.
• Excellent writing and editing skills for diverse audiences.
• Demonstrated ability to build online communities and influencer relationships.
• Proficient with Google Analytics, SEMrush, Hootsuite, and email platforms.
• Strong analytical skills to interpret data and optimize campaigns.
• Experience with media monitoring and PR outreach tools.
• Ability to work independently in a remote setting.

Responsibilities

• Develop and implement integrated digital marketing and PR strategies across online and offline channels.
• Manage social media presence, create engaging content, and foster community interaction.
• Execute SEO and SEM strategies to improve rankings and drive traffic.
• Craft press releases, blog posts, and website copy.
• Build and maintain relationships with influencers, bloggers, and media contacts.
• Monitor campaign performance and provide regular ROI reports.
• Manage online advertising campaigns and optimize for performance and budget.
• Identify new digital marketing and PR opportunities to boost visibility.
• Collaborate with design and content teams to produce marketing materials.
• Stay updated on digital marketing trends and PR best practices.

Skills

Digital marketing

Public relations

SEO

SEM

Social media

Content marketing

Email marketing

Writing

Analytics

Influencer relations

Education

Bachelor's degree in Marketing, Communications, Public Relations, or a related field

Tools

Google Analytics

SEMrush

Hootsuite

Email marketing platforms

Job description

Placements24 is seeking a Digital Marketing and PR Specialist to join our team in a remote-first capacity. The role blends digital marketing acumen with public relations expertise to drive brand awareness for a diverse client portfolio.

You will develop integrated campaigns across social media, content marketing, SEO, and traditional PR tactics, working with influencers and media contacts. The ideal candidate has 5+ years of proven experience, excellent writing skills, and strong analytical