Remote Digital PR Strategist

Placements24; George; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Fully remote

Performance bonuses

Forward-thinking company

Cutting-edge tools

Professional development

Collaborative team

Job summary

Placements24 is partnering with a pioneering Media & PR firm to recruit a highly motivated Digital PR Strategist for a fully remote role. You will design and execute digital PR campaigns, drive brand awareness, and manage online reputation from your home office.

You will build relationships with journalists and influencers, create engaging content, apply SEO, monitor campaigns, and report insights. This remote-first position offers flexibility, opportunities to influence global campaigns, and

Qualifications

• Proven experience in digital PR, online marketing, or a related field with a strong portfolio of online campaigns.
• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related discipline.
• Demonstrated ability to develop creative and effective digital PR strategies.
• Expertise in SEO, content marketing, social media management, and influencer outreach.
• Proficiency with digital analytics tools (e.g., Google Analytics, social media analytics).
• Excellent written and verbal communication skills.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Strong understanding of online reputation management and crisis communications.
• Experience with CMS is a plus.
• Proactive and innovative approach to digital communication challenges.

Responsibilities

• Design and execute digital PR strategies, focusing on online media, social media, and influencer collaborations.
• Identify and build relationships with online journalists, bloggers, and influencers globally.
• Create engaging digital content, including blog posts, social media updates, infographics, and videos, tailored for online platforms.
• Manage and grow the company's online reputation and brand presence across various digital channels.
• Conduct keyword research and implement SEO best practices within digital PR efforts.
• Monitor online conversations, track mentions, and respond proactively to engage with audiences.
• Analyze campaign performance using digital analytics tools and provide actionable insights and reports.
• Develop and manage crisis communication strategies for online platforms.
• Collaborate with the content marketing team to ensure cohesive online messaging.
• Stay updated on the latest digital PR trends, tools, and platform changes.

Skills

Digital PR

Online marketing

SEO

Content marketing

Social media management

Influencer outreach

Data analytics

Remote work

Education

Bachelor's degree in Marketing / Communications / Journalism / Digital Media

Tools

Google Analytics

Social media analytics tools

CMS (Content Management System)

Job description

About the Role

Our client, a pioneering firm within the Media & PR landscape, is looking for a highly motivated and creative Digital PR Strategist to join their fully remote team. This position is ideal for an individual passionate about leveraging online channels to build brand awareness, drive engagement, and manage reputation. The successful candidate will be responsible for conceptualizing and implementing innovative digital PR campaigns that resonate with target audiences and achieve measurable results. Working remotely, you will have the autonomy to shape strategies and execute them from anywhere, contributing to the global reach of our client's initiatives. This role offers a fantastic opportunity to be at the forefront of digital communications in the Media & PR industry, fully embracing a remote-first work culture. Join us and make a significant impact from your home office, collaborating with a dispersed but highly effective team.

Key Responsibilities

• Design and execute comprehensive digital PR strategies, focusing on online media, social media, and influencer collaborations.
• Identify and build relationships with relevant online journalists, bloggers, and influencers globally.
• Create engaging digital content, including blog posts, social media updates, infographics, and videos, tailored for online platforms.
• Manage and grow the company's online reputation and brand presence across various digital channels.
• Conduct keyword research and implement SEO best practices within digital PR efforts.
• Monitor online conversations, track mentions, and respond proactively to engage with audiences.
• Analyze campaign performance using digital analytics tools and provide actionable insights and reports.
• Develop and manage crisis communication strategies for online platforms.
• Collaborate with the content marketing team to ensure cohesive online messaging.
• Stay updated on the latest digital PR trends, tools, and platform changes.

Requirements

• Proven experience in digital PR, online marketing, or a related field, with a strong portfolio of successful online campaigns.
• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related discipline.
• Demonstrated ability to develop creative and effective digital PR strategies.
• Expertise in SEO, content marketing, social media management, and influencer outreach.
• Proficiency with digital analytics tools (e.g., Google Analytics, social media analytics).
• Excellent written and verbal communication skills, with a talent for crafting compelling digital content.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Strong understanding of online reputation management and crisis communications.
• Experience with content management systems (CMS) is a plus.
• A proactive and innovative approach to digital communication challenges.

Benefits

• Fully remote work arrangement, offering unparalleled flexibility.
• Competitive salary and performance-based bonuses.
• Opportunity to work with a forward-thinking and innovative company.
• Access to cutting-edge digital marketing tools and resources.
• Continuous learning and professional development in the digital space.
• Collaborative team environment with a focus on results and creativity.