FMCG Digital Marketing Specialist

Placements24; Klerksdorp; Sur place; ZAR 360 000 - 540 000; Plein temps

Avantages offerts par ce poste

Health insurance

Full remote working

Flexible hours

Professional development opportunities

Collaborative team culture

Résumé du poste

Placements24 is recruiting a creative FMCG Digital Marketing Specialist to lead our online presence and campaigns in a fully remote role. You will develop and execute SEO/SEM, social media, content creation, and email marketing to boost brand awareness and online sales.

You will analyze performance data, stay ahead of digital trends, and collaborate with a virtual team to deliver measurable ROI for FMCG products across channels.

Qualifications

• Proven experience as a Digital Marketing Specialist in FMCG or related sector.
• Demonstrated success creating campaigns that improved engagement and ROI.
• Proficiency with SEO/SEM tools, social platforms, and email marketing software.
• Strong content creation and copywriting skills with an analytical mindset.

Responsabilités

• Develop and implement digital marketing strategies across SEO, SEM, social, email, and content.
• Create engaging content for websites, social channels, blogs, and newsletters.
• Manage and optimize paid campaigns on Google Ads and social platforms.
• Analyze website and campaign performance, delivering insights and optimizations.
• Stay current with digital marketing trends in the FMCG space.

Connaissances

SEO/SEM

Social media management

Content creation

Email marketing

Campaign analysis

Formation

Bachelor's degree in Marketing, Communications, or related field

Outils

Google Ads

SEO tools

Email marketing software

Description du poste

About the Role

Our client is looking for a creative and results-driven FMCG Digital Marketing Specialist to spearhead their online presence and digital engagement strategies. In this fully remote role, you will be responsible for developing and executing innovative digital marketing campaigns across various platforms to enhance brand awareness, drive customer engagement, and boost online sales for their FMCG products. You will leverage your expertise in SEO, SEM, social media marketing, content creation, and email marketing to connect with consumers and build a strong online community. The ideal candidate is passionate about digital trends, possesses a deep understanding of the consumer landscape, and excels in a collaborative, virtual work environment.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Create engaging and compelling digital content, including website copy, social media posts, blog articles, and email newsletters.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media channels.
• Analyze website traffic and campaign performance data, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends and technologies in the FMCG space.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on the FMCG sector .
• Demonstrated success in creating and executing effective digital marketing campaigns that drove engagement and ROI.
• Proficiency in SEO/SEM tools, social media management platforms, and email marketing software.
• Excellent content creation and copywriting skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Full remote working arrangement with flexible hours.
• Comprehensive health insurance coverage.
• Professional development opportunities and online courses.
• A dynamic and collaborative team culture that embraces innovation.