Remote Digital Marketing Lead: Growth & Strategy

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,800,000; Full time

Benefits offered by this job

Fully remote leadership role

Medical aid

Annual leave and sick days

Job summary

Placements24 is seeking an experienced Digital Marketing Lead to drive growth across all digital channels in a fully remote leadership role. You will develop and execute a comprehensive strategy, lead a marketing team, and optimize campaigns for ROI.

The ideal candidate has 7+ years in digital marketing with leadership experience, expertise in SEO/SEM, content, social media, email marketing, and analytics, and a track record of measurable results.

Qualifications

• Master's degree or MBA in Marketing, Business, or a related field.
• 7+ years of digital marketing experience with 3+ years in leadership.
• Track record of large-scale digital marketing strategies and measurable results.
• Expertise across SEO, SEM, Content Marketing, Social Media, Email Marketing, and Analytics.
• Experience managing paid media budgets and optimizing campaigns.

Responsibilities

• Develop, implement, and manage a cohesive digital marketing strategy aligned with business objectives.
• Lead and mentor a team of digital marketing specialists.
• Oversee all digital marketing channels including SEO, SEM, social media, content, email, and affiliate marketing.
• Manage the digital marketing budget and maximize ROI.
• Analyze campaign performance data and provide strategic recommendations.

Skills

SEO

SEM

Content Marketing

Social Media

Email Marketing

Analytics

Leadership

Budget Management

CRM

Education

Master's degree or MBA in Marketing/Business

Tools

Marketing Automation Platforms

CRM Systems

Job description

Placements24 is seeking an experienced Digital Marketing Lead to drive growth across all digital channels in a fully remote leadership role. You will develop and execute a comprehensive strategy, lead a marketing team, and optimize campaigns for ROI.

The ideal candidate has 7+ years in digital marketing with leadership experience, expertise in SEO/SEM, content, social media, email marketing, and analytics, and a track record of measurable results.