Remote Digital Marketing Lead - FMCG Growth & ROI

Placements24; Bloemfontein; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary and incentives

Insurance: health, dental, vision

Retirement savings plan

Flexible remote working arrangements

Professional development budgets

Home office allowance

Annual leave and PTO

Job summary

Placements24 is seeking a Digital Marketing Lead to drive online presence and growth for a fast-moving consumer goods (FMCG) client. This fully remote role demands a data-driven marketer skilled in SEO, SEM, social media, content, email, and paid campaigns to boost brand awareness, engagement, and online sales.

You will manage campaigns end-to-end, collaborate with marketing and sales teams, and stay ahead of digital trends to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 7+ years of digital marketing experience, with a proven track record in FMCG or consumer-focused sectors.
• Proficient in SEO, SEM, social media marketing, content strategy, email marketing, and PPC.

Responsibilities

• Develop and manage digital marketing strategies and campaigns across platforms.
• Oversee SEO/SEM, social media, content, email, and display ads.
• Manage paid advertising budgets to maximize ROI.
• Analyze performance with web analytics and provide insights.
• Stay updated on digital marketing trends and best practices.
• Collaborate with marketing, sales, product to ensure brand consistency.
• Develop and manage the digital marketing calendar and content strategy.
• Identify new digital opportunities and growth channels.
• Manage relationships with external agencies and vendors.

Skills

SEO

SEM

Content marketing

Email marketing

PPC

Education

Bachelor's degree in Marketing, Digital Media, Communications, or a related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

HubSpot

Job description

Placements24 is seeking a Digital Marketing Lead to drive online presence and growth for a fast-moving consumer goods (FMCG) client. This fully remote role demands a data-driven marketer skilled in SEO, SEM, social media, content, email, and paid campaigns to boost brand awareness, engagement, and online sales.

You will manage campaigns end-to-end, collaborate with marketing and sales teams, and stay ahead of digital trends to maximize ROI.