Senior Paid Media Manager | Remote, AI-First Ads

Blacksmith Agency LLC; Durbanville; Remote; ZAR 1,161,000 - 1,824,000; Full time

Job summary

Blacksmith Agency is seeking a Digital Advertising Manager to own paid media for a book of B2B and growing-brand clients. You will steer targeting, budgets, and narrative on behalf of clients, acting as the strategic voice in calls with leadership and owners.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, with a focus on ROAS and pipeline growth, while maintaining strong relationships with US-based clients and ensuring accurate attribution through GA4 and pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta, building, running and optimizing campaigns.
• Proven ability to move ROAS, CPA or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly client roadmap and present the numbers on calls.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Digital Advertising Manager to own paid media for a book of B2B and growing-brand clients. You will steer targeting, budgets, and narrative on behalf of clients, acting as the strategic voice in calls with leadership and owners.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, with a focus on ROAS and pipeline growth, while maintaining strong relationships with US-based clients and ensuring accurate attribution through GA4 and pixels.