Remote B2B Outbound Email Copywriter for Results

Overseas; Cape Town; Remote; ZAR 995,000 - 1,824,000; Full time

Benefits offered by this job

Paid Time Off

Holidays Observed

Remote work

US business hours

Job summary

Overseas is seeking an Outbound Email Copywriter to own and craft cold email campaigns for a fast-growing B2B sales platform. You will research ICPs, develop copy angles, write effective sequences, and continuously optimize based on results.

In a writing-first role, you will use an in-house platform and AI tools to personalize messaging and drive pipeline impact. The position is fully remote with US business hours and bi-monthly USD payments.

Qualifications

• Substantial B2B outbound email experience with campaigns that generated replies and meetings.
• Ability to research an ICP and build compelling copy angles.
• Strong A/B testing discipline with data-driven optimization.
• Excellent written English with direct, concise communication.

Responsibilities

• Research ICPs, pain points, and buying triggers across SMB verticals; craft copy angles.
• Write cold email sequences from subject line through follow-ups that generate opens and replies.
• Structure sequences with cadence, tone, and escalation per vertical/ICP; test multiple messaging angles.
• Collaborate with GTM and sales to align messaging and document versions and results.

Skills

B2B email campaigns

ICP research

A/B testing

Campaign optimization

Open/reply metrics

Tools

Clay

Instantly

Smartlead

Apollo

Job description

Overseas is seeking an Outbound Email Copywriter to own and craft cold email campaigns for a fast-growing B2B sales platform. You will research ICPs, develop copy angles, write effective sequences, and continuously optimize based on results.

In a writing-first role, you will use an in-house platform and AI tools to personalize messaging and drive pipeline impact. The position is fully remote with US business hours and bi-monthly USD payments.