Email Copywriter & Strategist

DesignRush; South Africa; Remote; ZAR 223,200 - 390,600; Full time

Benefits offered by this job

Job stability

Growth opportunities

Collaborative work culture

Job summary

A dynamic B2B marketplace is seeking an Email Copywriter & Strategist to execute high-impact email campaigns across various channels. The ideal candidate will have over 5 years of experience in email marketing, focusing on building effective email funnels that drive engagement and revenue. You'll collaborate with teams to ensure brand consistency and maximize conversion rates through strategic email automation. This is a full-time remote position offering job stability and growth opportunities.

Qualifications

• 5+ years in email marketing, preferably in B2B or agency environments.
• Proven success with email revenue funnels, upsell/retention mechanics.
• Comfortable with HTML/CSS for minor adjustments.

Responsibilities

• Plan, execute, and optimize weekly email newsletters and promotional sends.
• Build and manage lifecycle automation: onboarding, dormant reactivation.
• Analyze email revenue performance and deliver actionable recommendations.

Skills

Email marketing

Segmentation strategies

HTML/CSS

Data-driven decision-making

Cross-functional collaboration

Fluent English

Tools

ActiveCampaign

Mailchimp

HubSpot

Klaviyo

Marketo

Job description

DesignRush, a B2B marketplace connecting brands with agencies, is seeking an experienced Email Copywriter & Strategist to lead and execute high‑impact email campaigns across newsletters, automation workflows, and lead nurturing funnels.

The candidate must be a proactive and independent thinker who can take ownership of the tasks at hand and ensure timely and high‑quality output through collaboration with other team members.

Platform Values

• Agency Rankings: Brands can view qualified agencies based on their expertise, location, clients, and various other factors.
• Awards: Agencies and brands can enter their finest work and compete for the best web logo, app, print, packaging, and video design awards.
• Marketplace: Businesses can post their projects at no cost and receive proposals from verified agencies.
• Trending Brands: Agencies and brands can feature their expertise and achievements via news, interviews, and trends articles to get noticed and recognized as an industry leader.

We’re looking for an Email Copywriter & Strategist whose main goal is to drive engagement and conversion through strategic, data‑driven email marketing campaigns. You'll play a pivotal role in delivering value to our audience and generating qualified leads through targeted email workflows.

Goals

• Build and scale a revenue‑generating newsletter and email automation funnel
• Create upsell and cross‑sell flows tied to user intent and lifecycle stages
• Use automation, segmentation, and personalization to increase conversions
• Collaborate cross‑functionally to ensure email tone, brand, and goals align

We offer GROWTH, job stability, and a work culture that enables our teammates to excel in their careers.

This is a full‑time, remote‑work‑at‑home position.

DesignRush is seeking to make IMMEDIATE hires.

Responsibilities

• Plan, execute, and optimize weekly email newsletters and promotional sends, and manage the entire funnel
• Build and manage lifecycle automation: onboarding, dormant reactivation, upsell/cross‑sell
• Lead segmentation strategies for agencies, brands, and different buyer profiles
• Work with design/content to ensure compelling creative and UX
• Analyze email revenue performance and deliver actionable recommendations
• Ensure compliance with GDPR, CAN‑SPAM, and other email marketing regulations

Requirements

• 5+ years in email marketing, preferably in B2B or agency/marketplace environments
• Proven success building email revenue funnels, ideally with upsell/retention mechanics
• Experience in ActiveCampaign, Mailchimp, HubSpot, Klaviyo, or Marketo
• Fluent written/spoken English with strong copy instincts
• Comfortable with HTML/CSS for minor adjustments
• Available between 6:00 a.m. and 3:00 p.m. ET
• Knowledge of AI tools and workflow automations
• Experience with B2B email automations for eCommerce or marketplace products is a strong plus

Recruitment Steps

• Apply via LinkedIn
• Have an intro call with our Recruiter
• Receive a short test
• Send back answers + CV
• Have an interview with our Hiring Managers

We kindly ask for your CV and all correspondence to be in English.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Advertising, Marketing, and Writing/Editing

Industries: Internet Marketplace Platforms, Marketing Services, and Market Research